When it comes to promoting your work, big marketing campaigns can be a great tool. However, the way you promote your product or brand doesn't have to be flashy or rely on expensive campaigns. Instead, you can rely on the people who already work in yo... Read more
We're sure you've heard the most recent Facebook news. Meta, the company that includes Facebook, Instagram, WhatsApp, and Meta Quest 2, made headlines on February 3rd as the price of its shares fell more than 25%, equating to losses of 230 billion do... Read more
Nostalgia marketing is an effective marketing strategy, especially when aimed at millennials and younger audiences. Read more
Every company or business idea should be summarized into an elevator pitch. Doing this is a great marketing exercise for entrepreneurs and companies that want to gain clarity about their values and goals. Read more
Data science has already changed our ability to understand marketing, but the best is yet to come! Read more
Managing customer data is one of the biggest challenges in digital marketing. If you’re looking to effectively manage your customer data, a customer data platform may be the solution for you. This technology consists of a platform designed to solve t... Read more
There are countless marketing tools and techniques that can help your brand stand out from the masses. But for any of them to work, you need to have a well-designed brand that resonates with your target audience. Otherwise, any technique you use is l... Read more
For marketers, values are essential. Misleading strategies only erode customer trust and damage long-term relationships. Read more
Creating a sales funnel is an essential part of a marketing strategy. It plays an important role in generating conversions, because this tool accompanies users from the first contact they have with your brand all the way to when they make a purchase ... Read more
It’s easy to set objectives for your company, but having an organized system for tracking how you are performing against them can be a bit harder. In this article, we will talk about the OKR Methodology and how it can help your company optimize, trac... Read more
