Interacting with and knowing how to address an audience is an important part of a marketing strategy, as is listening to what it has to say. Although there are different ways to obtain this information, crowdsourcing has become one of the best option... Read more
LinkedIn has more benefits than simply being a professional network where you can showcase your experience and find a job. It has become the perfect platform for companies to boost their B2B marketing strategies. In this article, we'll review how you... Read more
In the aftermath of the pandemic, e-commerce has skyrocketed. Most brands that have a large e-commerce presence are seeing great results for their business. E-commerce measurement metrics allow you to understand how your online store is performing an... Read more
If you do account-based inbound marketing, there's one HubSpot feature you can't afford to miss: HubSpot Target Accounts. With it, your marketing and sales teams will have a place to keep track of noteworthy accounts for the company and can quickly f... Read more
Today, it is almost impossible to do marketing without technology. The set of tools used by different departments is known as a "stack," and creating and maintaining it is the CMO's responsibility. Read more
TOFU, MOFU, and BOFU are important acronyms in inbound marketing. Knowing what they mean and how to use them in your campaigns is crucial to be able to offer your users the right content at the right time according to where they are in the conversion... Read more
Beacons are changing the marketing landscape. These devices allow you to combine retail marketing and digital marketing to deliver customized messages to users based on their location. Read more
When it comes to promoting your work, big marketing campaigns can be a great tool. However, the way you promote your product or brand doesn't have to be flashy or rely on expensive campaigns. Instead, you can rely on the people who already work in yo... Read more
Nostalgia marketing is an effective marketing strategy, especially when aimed at millennials and younger audiences. Read more
Every company or business idea should be summarized into an elevator pitch. Doing this is a great marketing exercise for entrepreneurs and companies that want to gain clarity about their values and goals. Read more
