Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Posts by David Tomas

CEO y cofundador de Cyberclick. Cuenta con más de 20 años de experiencia en el mundo online. Es ingeniero y cursó un programa de Entrepreneurship en MIT, Massachusetts Institute of Technology. En 2012 fue nombrado uno de los 20 emprendedores más influyentes en España, menores de 40 años, según la Global Entrepreneurship Week 2012 e IESE. Autor de "La empresa más feliz del mundo" y "Diario de un Millennial". ______________________________________________________________________ CEO and co-founder of Cyberclick. David Tomas has more than 20 years of experience in the online world. He is an engineer and completed an Entrepreneurship program at MIT, Massachusetts Institute of Technology. In 2012 he was named one of the 20 most influential entrepreneurs in Spain, under the age of 40, according to Global Entrepreneurship Week 2012 and IESE. Author of "The Happiest Company in the World" and "Diary of a Millennial".

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Tags: Happiest Company By David Tomas, on 1 March 2022

What Is Employee Advocacy?

When it comes to promoting your work, big marketing campaigns can be a great tool. However, the way you promote your product or brand doesn't have to be flashy or rely on expensive campaigns. Instead, you can rely on the people who already work in yo...Read more

Tags: Happiest Company By David Tomas, on 28 February 2022

Ikigai: How to Find the Source of Value in Your Daily Life

According to Japanese culture, we all have an ikigai (生き甲斐), pronounced ee-kee-guy. However, it may surprise you to learn that an ikigai is not about aligning the four vocational elements of what you love, what the world needs,  what you are good at,...Read more

Tags: Happiest Company By David Tomas, on 18 February 2022

Moonshot Thinking: What It Is and How to Apply It to Your Company

Moonshot thinking is an attitude towards life and a way of thinking that pushes individuals to firmly believe in achieving something that, at first glance, seems impossible. In marketing, it is an expression used to refer to goals that are ambitious ...Read more

Tags: Social Media & Social Ads By David Tomas, on 7 February 2022

Facebook News: Its Stock Has Plunged, but Don’t Give Up on It Yet

We're sure you've heard the most recent Facebook news. Meta, the company that includes Facebook, Instagram, WhatsApp, and Meta Quest 2, made headlines on February 3rd as the price of its shares fell more than 25%, equating to losses of 230 billion do...Read more

Tags: Digital Marketing By David Tomas, on 3 February 2022

The Power of Nostalgia Marketing

Nostalgia marketing is an effective marketing strategy, especially when aimed at millennials and younger audiences.Read more

Tags: Social Media & Social Ads By David Tomas, on 27 January 2022

What Are Social Media Ads? Examples & Types of Social Media Advertising

Social media ads are one of the quickest and most effective ways to connect with your target audience. These ads provide plenty of profitable opportunities and are a great way to boost your digital marketing campaigns.Read more

Tags: Happiest Company By David Tomas, on 24 January 2022

Elevator Pitch: Definition, Examples and Steps for Preparing One

Every company or business idea should be summarized into an elevator pitch. Doing this is a great marketing exercise for entrepreneurs and companies that want to gain clarity about their values and goals.Read more

Tags: Data Science By David Tomas, on 14 January 2022

Quantum Computing: What It Is and 7 Ways It Helps Businesses

Data science has already changed our ability to understand marketing, but the best is yet to come!Read more

Tags: Happiest Company By David Tomas, on 5 January 2022

Carroll's Corporate Social Responsibility Pyramid

Corporate social responsibility has become a hot topic in business over recent years. These days, most consumers expect brands to be good corporate citizens, and this has forced companies to move away from a purely profit-based approach to business a...Read more

Tags: Data Science By David Tomas, on 30 December 2021

Customer Data Platforms and Their Advantages in Digital Marketing

Managing customer data is one of the biggest challenges in digital marketing. If you’re looking to effectively manage your customer data, a customer data platform may be the solution for you. This technology consists of a platform designed to solve t...Read more

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