Numerical blog: the latest insights to digital marketing and online advertising.
Remarketing is based on creating personalized ad campaigns for users who have previously visited your website, your online store or other content. Based on the information you already have about them, you can use this strategy to finalize conversions...Read more
Do you do B2B marketing? Well, it's time to rethink your strategy with a new paradigm: B4B, or business for business.Read more
More than a trend, marketing automation is already an inescapable reality. For B2B marketers, having a marketing automation platform allows you to run, manage, automate and monitor your campaigns across multiple channels.Read more
In recent years marketers have started to pay more attention to marketing automation, but as an industry, we've only discovered the tip of the iceberg. Marketing automation goes far beyond constructing automatic emails: it can help you improve the su...Read more
The Covid-19 crisis has affected our lives at every level, and digital marketing has certainly felt the change. Business resources are declining and budgets are smaller, forcing a change in objectives and tactics.Read more
Choosing an inbound marketing agency is no easy task, as the success of your business is in their hands. If you are hiring an agency, you want to be able to work well with them and have full trust in them.Read more
Neuromarketing is a growing field with a lot of interesting potential. And we can see this with all of the new studies that have come out recently.Read more
How many metrics do you need to assess the success of your digital marketing strategy? How do you know what actions are working? The answer will depend on the channels you are going to use and the objectives you have set, but in most cases it is prob...Read more
An Inbound Marketing plan is an essential reference document that guides all of your inbound efforts and tactics, ultimately allowing you to achieve success. But many companies don’t create their plan properly - or even worst, don’t make a plan at al...Read more
Lead scoring is not a one-size-fits-all system: Each company has its own uniquely designed scoring strategy that fits to their particular objectives and targets. But even with the inherent individual nature of predictive lead scoring, it is beneficia...Read more
