Marketing Blog

Dynamic pricing is a digital marketing strategy that involves setting a flexible price conditioned by various parameters or factors such as supply and demand, seasonality, or price limits. Read more

Neuromarketing is the interdisciplinary practice that blends elements of marketing, psychology, and neuroscience to explore how the human brain reacts to advertising and branding messages. Scientific tools and experiments are used in a controlled set... Read more

Digital advertising has expanded over the years to include many different formats, styles, and platforms. The biggest difference between digital advertising and offline advertising is the ability to create highly segmented audiences to truly reach th... Read more

In today's business landscape, establishing an online sales channel is crucial for expanding your reach and connecting with a broader audience of potential customers. Nevertheless, crafting a functional ecommerce platform that provides an optimal sho... Read more

Marketing is a field that changes constantly, and what has worked in 2023 or made your business take off, may no longer work in 2024. Therefore, it is essential that you are always updated on the latest trends in digital marketing. Read on to learn a... Read more

In the past year, your digital marketing strategy has likely evolved and adapted to new market trends, and you’ve likely noticed a shift in the brand-consumer relationship. Read more

Moonshot thinking is an attitude towards life and a way of thinking that pushes individuals to firmly believe in achieving something that, at first glance, seems impossible. In marketing, it is an expression used to refer to goals that are ambitious ... Read more

Artificial Intelligence is trending, and in recent times, this technology has advanced significantly, making its way into various areas of business, including digital marketing. Today, we want to introduce you to some of the 10 most interesting Chrom... Read more

Is success and enjoyment at work important to you? What motivates you to perform at your best? Money, recognition, or perhaps flexible working hours? Do you find meaning in your job? It might be worth thinking about these questions in relation to mot... Read more

Digital marketing tools are easily accessible and in many cases, even free of charge. However, before launching your brand online, you will need a “map” to help you know where you want to go to, how you will get there, and how to correct your path if... Read more