When it comes to promoting your work, big marketing campaigns can be a great tool. However, the way you promote your product or brand doesn't have to be flashy or rely on expensive campaigns. Instead, you can rely on the people who already work in yo...Read more

According to Japanese culture, we all have an ikigai (生き甲斐), pronounced ee-kee-guy. However, it may surprise you to learn that an ikigai is not about aligning the four vocational elements of what you love, what the world needs,  what you are good at,...Read more

Moonshot thinking is an attitude towards life and a way of thinking that pushes individuals to firmly believe in achieving something that, at first glance, seems impossible. In marketing, it is an expression used to refer to goals that are ambitious ...Read more

We're sure you've heard the most recent Facebook news. Meta, the company that includes Facebook, Instagram, WhatsApp, and Meta Quest 2, made headlines on February 3rd as the price of its shares fell more than 25%, equating to losses of 230 billion do...Read more

Nostalgia marketing is an effective marketing strategy, especially when aimed at millennials and younger audiences.Read more

Social media ads are one of the quickest and most effective ways to connect with your target audience. These ads provide plenty of profitable opportunities and are a great way to boost your digital marketing campaigns.Read more

Every company or business idea should be summarized into an elevator pitch. Doing this is a great marketing exercise for entrepreneurs and companies that want to gain clarity about their values and goals.Read more

Data science has already changed our ability to understand marketing, but the best is yet to come!Read more

Corporate social responsibility has become a hot topic in business over recent years. These days, most consumers expect brands to be good corporate citizens, and this has forced companies to move away from a purely profit-based approach to business a...Read more

Managing customer data is one of the biggest challenges in digital marketing. If you’re looking to effectively manage your customer data, a customer data platform may be the solution for you. This technology consists of a platform designed to solve t...Read more