In the past year, your digital marketing strategy has likely evolved and adapted to new market trends, and you’ve likely noticed a shift in the brand-consumer relationship. Read more
Moonshot thinking is an attitude towards life and a way of thinking that pushes individuals to firmly believe in achieving something that, at first glance, seems impossible. In marketing, it is an expression used to refer to goals that are ambitious ... Read more
Artificial Intelligence is trending, and in recent times, this technology has advanced significantly, making its way into various areas of business, including digital marketing. Today, we want to introduce you to some of the 10 most interesting Chrom... Read more
Is success and enjoyment at work important to you? What motivates you to perform at your best? Money, recognition, or perhaps flexible working hours? Do you find meaning in your job? It might be worth thinking about these questions in relation to mot... Read more
Digital marketing tools are easily accessible and in many cases, even free of charge. However, before launching your brand online, you will need a “map” to help you know where you want to go to, how you will get there, and how to correct your path if... Read more
80% of new leads never translate into sales. But, companies that excel at lead nurturing generate 50% more SQLs (sales qualified leads) at a 33% lower cost. To get, keep, and grow customers it takes a holistic analysis of your product-market fit, cus... Read more
Are you running a SaaS company and looking to boost your results? Or perhaps you're considering starting one and want to start things off on the right foot? In this article, we'll provide you with all the essential information to get started. Plus, w... Read more
The conversion rate refers to the percentage of people who have visited your website and completed an action you consider a conversion, and is pretty much the Holy Grail of digital marketing. The act of increasing this conversion rate is often called... Read more
Neuromarketing can give marketers important insights, like how ads influence a person's decision process, how pricing affects a consumer's willingness to make a purchase, or the factors that impact consumer behavior. Neuromarketing examples are all a... Read more
Lead scoring is not a one-size-fits-all system. Each company has its own uniquely designed scoring strategy that fits its particular objectives and targets. Even with the inherently individual nature of predictive lead scoring, it is beneficial to ha... Read more
