Numerical blog: the latest insights to digital marketing and online advertising.
An Inbound Marketing plan is an essential reference document that guides all of your inbound efforts and tactics, ultimately allowing you to achieve success. But many companies don’t create their plan properly - or even worst, don’t make a plan at al...Read more
Lead scoring is not a one-size-fits-all system: Each company has its own uniquely designed scoring strategy that fits to their particular objectives and targets. But even with the inherent individual nature of predictive lead scoring, it is beneficia...Read more
Lead nurturing is a key aspect of any inbound marketing strategy. Think of it in a skydiving scenario: The lead is the person who will be jumping out of the plane for their first time, while the nurturer (the marketing and sales teams) is the one who...Read more
Have you ever thought about using advertising on TikTok?Read more
If you’ve been in the world of digital marketing for a while, you probably already know about growth hacking. Growth Hacking is a set of techniques and tools that seek to generate rapid growth of customers, revenue or impacts for a company, with the ...Read more
One of the most common arguments from decision-makers about social media campaigns is that “social networks don't sell.” But this excuse is old news! There are some items that actually sell very well on social media. The latest results of the annual ...Read more
Viraljacking is a concept that I’ve developed from the basis of newsjacking. In today’s post, I will explain this new new concept through the use of two examples. The two examples aim to explain how I applied viraljacking and the results I obtained f...Read more
Managing customer data is one of the biggest challenges we face in digital marketing. If you’re looking to effectively manage your customer data, a customer data platform may be the solution for you. This new technology for improving and optimizing w...Read more
There is no excuse: if mobile is not at the very core of your digital marketing strategy, it is time to adapt or die. In 2015, Google announced that mobile traffic had overtaken desktop traffic for the first time, and this difference has only continu...Read more
Just when marketers thought we were beginning to understand the millennials, it’s now time to think about the next generation: generation Z or centennials.Read more
