Data science has already changed our ability to understand marketing, but the best is yet to come! Read more
Managing customer data is one of the biggest challenges in digital marketing. If you’re looking to effectively manage your customer data, a customer data platform may be the solution for you. This technology consists of a platform designed to solve t... Read more
There are countless marketing tools and techniques that can help your brand stand out from the masses. But for any of them to work, you need to have a well-designed brand that resonates with your target audience. Otherwise, any technique you use is l... Read more
For marketers, values are essential. Misleading strategies only erode customer trust and damage long-term relationships. Read more
Creating a sales funnel is an essential part of a marketing strategy. It plays an important role in generating conversions, because this tool accompanies users from the first contact they have with your brand all the way to when they make a purchase ... Read more
It’s easy to set objectives for your company, but having an organized system for tracking how you are performing against them can be a bit harder. In this article, we will talk about the OKR Methodology and how it can help your company optimize, trac... Read more
2021 is coming to an end, and it's time to start thinking about marketing trends for 2022 and creating your plans for the year ahead. Read more
Within any company–not just those in the marketing industry–the CEO has the greatest responsibility. Read more
Brand trust is one of the factors that drives the public to buy a certain product or service from one company instead of another. Any marketing strategy related to the values of your brand can help you build trust. Read more
The prices of a product are chosen by taking into account the market and the competition but they are also based on a strategy known as pricing. Choosing the right price is the key to stand out from the competition, increase sales, and achieve succes... Read more
