You’ve probably heard the term omnichannel marketing being thrown around in the marketing world, but do you actually know what it means? It tends to be confused with multichannel marketing, and though they do have many similarities, they do two diffe... Read more
It has been proven that the more control you have over the sales pipeline or sales flow, the more benefits you get. In this article we'll explain what exactly a sales pipeline is and how you can incorporate it in your company's sales and marketing st... Read more
Stories have changed the way people publish and interact with social media. Starting with Snapchat and then Instagram and Facebook, stories increase engagement and are a very flexible content type. Even WhatsApp has its version of stories. LinkedIn h... Read more
When it comes to SEO, backlinks are an essential pillar in improving your search page ranking. In fact, backlinks are considered one of the top 3 factors that can influence your SEO, according to Google. This fact alone means that if you’re at all se... Read more
It's easy to see that Covid-19 and the ensuing safety lockdowns and confinement periods have disrupted almost every aspect about life that we know. With more people than ever staying home, more users have turned to content to take their time. Because... Read more
Optimizing your site for SEO is a complex task that requires continual updating. However, by consistently following some SEO best practices, you'll see results. While most people think about keywords in plain text, images are not to be overlooked whe... Read more
Ever since mobile searches overtook desktop searches in 2015, Google has made mobile indexing its top priority. These changes have destabilized search engine optimization (SEO). Read more
By Dany Ortiz, on 7 August 2020
Instagram Reels: What It Is, How It Works, and How To Create Videos
Instagram has announced a new feature that is aiming to overshadow TikTok: Instagram Reels. With this new feature, users will be able to create short videos using audio and video tracks and share them with their Instagram community. Read more
We know you’ve heard of influencers, but do you know what a micro-influencer is? Read more
Finding the perfect influencer and establishing a mutually beneficial relationship with them is a dream for many brands. Year after year, influencer marketing continues to show its effectiveness. Read more
