Marketing Blog

Stories have changed the way people publish and interact with social media. Starting with Snapchat and then Instagram and Facebook, stories increase engagement and are a very flexible content type. Even WhatsApp has its version of stories. LinkedIn h... Read more

When it comes to SEO, backlinks are an essential pillar in improving your search page ranking. In fact, backlinks are considered one of the top 3 factors that can influence your SEO, according to Google. This fact alone means that if you’re at all se... Read more

It's easy to see that Covid-19 and the ensuing safety lockdowns and confinement periods have disrupted almost every aspect about life that we know. With more people than ever staying home, more users have turned to content to take their time. Because... Read more

Optimizing your site for SEO is a complex task that requires continual updating. However, by consistently following some SEO best practices, you'll see results. While most people think about keywords in plain text, images are not to be overlooked whe... Read more

Ever since mobile searches overtook desktop searches in 2015, Google has made mobile indexing its top priority. These changes have destabilized search engine optimization (SEO). Read more

Instagram has announced a new feature that is aiming to overshadow TikTok: Instagram Reels. With this new feature, users will be able to create short videos using audio and video tracks and share them with their Instagram community. Read more

We know you’ve heard of influencers, but do you know what a micro-influencer is? Read more

Finding the perfect influencer and establishing a mutually beneficial relationship with them is a dream for many brands. Year after year, influencer marketing continues to show its effectiveness. Read more

Anyone who’s ever baked knows that creating the perfect cake requires a precise combination of ingredients. Too much sugar makes your cake overly sweet. Too much flour makes it dry, and then suddenly your dessert is the one getting ignored at the din... Read more

Generating engagement with younger generations can be a challenge for marketers. Gen Z and Millennials are no longer interested in conventional advertising and are shunning the brands that they perceive as inauthentic. Read more