Marketing and Advertising are two concepts that almost everyone encounters daily in one way or another, and yet there is still confusion between the two. Are they basically the same thing, with just two different names? How are they similar and diffe... Read more
Is your business looking for a new platform to produce informative content and attract a bigger audience? Your solution is to create a podcast! But what is a podcast? A podcast is a digital audio file that’s made up of a series of episodes made avail... Read more
One of the biggest challenges of digital analytics and attribution marketing is correctly attributing sales. Omni channel is no longer just a buzzword, but an unavoidable reality: users maintain complex relationships with brands through multiple chan... Read more
