Marketing Blog

We know you’ve heard of influencers, but do you know what a micro-influencer is? Read more

Finding the perfect influencer and establishing a mutually beneficial relationship with them is a dream for many brands. Year after year, influencer marketing continues to show its effectiveness. Read more

Anyone who’s ever baked knows that creating the perfect cake requires a precise combination of ingredients. Too much sugar makes your cake overly sweet. Too much flour makes it dry, and then suddenly your dessert is the one getting ignored at the din... Read more

Generating engagement with younger generations can be a challenge for marketers. Gen Z and Millennials are no longer interested in conventional advertising and are shunning the brands that they perceive as inauthentic. Read more

Marketing and Advertising are two concepts that almost everyone encounters daily in one way or another, and yet there is still confusion between the two. Are they basically the same thing, with just two different names? How are they similar and diffe... Read more

Is your business looking for a new platform to produce informative content and attract a bigger audience? Your solution is to create a podcast! But what is a podcast? A podcast is a digital audio file that’s made up of a series of episodes made avail... Read more

One of the biggest challenges of digital analytics and attribution marketing is correctly attributing sales. Omni channel is no longer just a buzzword, but an unavoidable reality: users maintain complex relationships with brands through multiple chan... Read more