Attribution marketing is one of the essential pillars of inbound marketing. Understanding where conversions come from is essential to knowing how to optimize all of your marketing processes. Read more
HubSpot and Salesforce are two of the best CRM platforms in marketing today. If you are looking to implement a CRM system for your business, you might be wondering if you should go with HubSpot vs. Salesforce. We're here to help you choose the best o... Read more
It is very common for brands to have gaps in their marketing strategy. The main problems include posting content on an inconsistent schedule or creating content that is irrelevant to a brand's overall marketing objectives. This is where an editorial ... Read more
What is a portfolio? A digital portfolio is a way to present your best work in an organized and easily accessible way so that future employers and collaborators can easily see what you do. A good digital portfolio is the key to making a positive impr... Read more
Including online surveys in your lead generation strategy allows you to accomplish two objectives at the same time: getting to know your audience's feedback and preferences and obtaining valuable customer data that can help you optimize your marketin... Read more
Is your digital marketing team already working with a CRM database? If not, you may be missing out on opportunities to engage more efficiently with customers and close more sales. Read more
There are two distinct types of marketing: inbound marketing and outbound marketing. Read more
The inbound marketing methodology is based on attracting users to your company in non-invasive ways, then converting them into leads and finally into customers. To do this, the first step is to make them discover your brand. But how can you generate ... Read more
You’ve probably heard the term omnichannel marketing being thrown around in the marketing world, but do you actually know what it means? It tends to be confused with multichannel marketing, and though they do have many similarities, they do two diffe... Read more
It has been proven that the more control you have over the sales pipeline or sales flow, the more benefits you get. In this article we'll explain what exactly a sales pipeline is and how you can incorporate it in your company's sales and marketing st... Read more
