Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Dany Ortiz

Inbound Marketing & Content Strategist en Cyberclick. Experta en marketing online, gestión de contenidos, estrategia en redes sociales, y creación y optimización ​de ​campañas ​en ​social ​ads. _______________________________________________________________________ Inbound Marketing & Content Strategist at Cyberclick. Expert in online marketing, content management, social media strategy, and creation and optimization of campaigns in social ads.

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Tags: Social Media & Social Ads By Dany Ortiz, on 30 Apr 2020

What is a Microinfluencer?

We know you’ve heard of influencers, but do you know what a microinfluencer is?Read more

Tags: Digital Marketing By Dany Ortiz, on 09 Apr 2020

How To Find Influencers For Your Brand

Finding the perfect influencer and establishing a mutually beneficial relationship with them is a dream for many brands. Year after year, influencer marketing continues to show its effectiveness. Read more

Tags: Inbound Marketing By Dany Ortiz, on 02 Mar 2020

Inbound vs Outbound Marketing

In the world of marketing, there appears to be two distinct camps: inbound marketing and outbound marketing. Read more

Tags: SEO & SEM By Dany Ortiz, on 03 Feb 2020

How to Use SEO Keywords Naturally

Anyone who’s ever baked knows that creating the perfect cake requires a delicate balance of ingredients. Too much sugar makes your cake overly sweet and hard to digest. Or too much flour makes it dry, and then suddenly you're dessert is the one getti...Read more

Tags: Digital Marketing By Dany Ortiz, on 16 Jan 2020

30 Marketing Statistics about Generation Z and Millennials [2020]

Generating engagement with younger generations can be a challenge for marketers. Gen Z and Millennials are no longer interested in conventional advertising and are shunning the brands that they perceive as inauthentic.Read more

Tags: Strategy By Dany Ortiz, on 05 Dec 2019

What Is OKR Methodology and How to Apply It [+Example]

It’s easy to set goals. Now, tracking them… well, that’s a different story. Following up on established objectives can be a challenge for any company. And certainly staying focused on meeting the annual objectives is a difficult task. Therefore, in t...Read more

Tags: Digital Marketing By Dany Ortiz, on 28 Oct 2019

Marketing and Advertising: What’s the Difference?

Marketing and Advertising are two concepts that almost everyone encounters daily in one way or another, and yet there is still confusion between the two. Are they basically the same thing, with just two different names? How are they similar and diffe...Read more

Tags: Video Marketing By Dany Ortiz, on 17 Oct 2019

Top 10 Video Marketing Trends for 2020

It’s no secret that video marketing is a function that companies have started to use more and more for their digital marketing campaigns. Video marketing is booming right now, and integrating it into your marketing strategies is now a vital element i...Read more

Tags: Content Marketing By Dany Ortiz, on 07 Aug 2019

Benefits of a podcast for your business (+ 4 steps to start)

Is your business looking for a new platform to produce informative content and attract a bigger audience? Your solution is to create a podcast! But what is a podcast? A podcast is a digital audio file that’s made up of a series of episodes made avail...Read more

Tags: Google By Dany Ortiz, on 20 Dec 2017

Applying Google Attribution

One of the biggest challenges of digital analytics and attribution marketing is correctly attributing sales. Omni channel is no longer just a buzzword, but an unavoidable reality: users maintain complex relationships with brands through multiple chan...Read more