Information is power and, in the world of digital marketing, data is the fuel that drives it. This brings us to data science. Below, we will discuss the importance of data in understanding the impact of price variations on demand for your products or... Read more
Whether it's traditional advertising or digital ads, the truth is that all effective advertising campaigns share several common characteristics. Some examples of effective advertising characteristics are making sure your ads are persuasive, targeted,... Read more
Looking for some successful marketing strategy examples to inspire you? Well, you’ve come to the right place! Brands such as Spotify, Nordstrom, GroPro, and Nike are just some of the examples of successful marketing strategies that we will be taking ... Read more
Good marketers know that if you can’t measure it, you can’t improve it. Therefore, it is essential to monitor the results of your inbound marketing campaigns through periodic reports. Read more
Attribution marketing is one of the essential pillars of inbound marketing. Understanding where conversions come from is essential to knowing how to optimize all of your marketing processes. Read more
HubSpot and Salesforce are two of the best CRM platforms in marketing today. If you are looking to implement a CRM system for your business, you might be wondering if you should go with HubSpot vs. Salesforce. We're here to help you choose the best o... Read more
It is very common for brands to have gaps in their marketing strategy. The main problems include posting content on an inconsistent schedule or creating content that is irrelevant to a brand's overall marketing objectives. This is where an editorial ... Read more
What is a portfolio? A digital portfolio is a way to present your best work in an organized and easily accessible way so that future employers and collaborators can easily see what you do. A good digital portfolio is the key to making a positive impr... Read more
Including online surveys in your lead generation strategy allows you to accomplish two objectives at the same time: getting to know your audience's feedback and preferences and obtaining valuable customer data that can help you optimize your marketin... Read more
Is your digital marketing team already working with a CRM database? If not, you may be missing out on opportunities to engage more efficiently with customers and close more sales. Read more
