Marketing Blog

Social networks are key when it comes to content marketing, as they are a useful channel through which a company or brand can make itself known and maintain a relationship with its customers. However, being present on social networks does not necessa... Read more

Advertising on Instagram is one of the best advertising options in digital marketing. Since it shares the same advertising interface as Facebook, it offers a lot of tools and interesting opportunities for marketers; whatever your business and your ta... Read more

If your company is B2B or offers attractive services for professionals, advertising on LinkedIn is the way to go. But when compared to other options, like Facebook Ads, it may seem like there isn’t as much information about LinkedIn advertising. Read more

Launched in 2018, IGTV (Instagram TV), is one of the platform’s more involved features. With this tool, Instagram has expanded the possibilities of creating and sharing videos, positioning itself as a direct competitor to YouTube. Read more

An innovation that came out this year from Facebook Ads has been the implementation of Dynamic Creative. Dynamic Creative is a new feature that allows you to automate the preparation of the creative part of ads based on the audience that you’re targe... Read more

Advertising on Facebook through Facebook Ads is one of the most interesting tools us digital marketers have at our disposal, to reach out to an enormous audience with endless personalization options. And as if that weren’t enough, facebook simply doe... Read more

For many brands, Instagram marketing is an essential ingredient of their promotional strategy. The network’s popularity continues to grow year after year. According to the latest statistics, Instagram has more than 800 million active users per month,... Read more

We are just about rounding up 2016, and Instagram is as popular as it has ever been. It has been nothing but a success since its very launch in 2010, but it really took off when it was acquired by Facebook and launched its advertising solution, Insta... Read more

Did you know that 2016 is the year of the outbreak of mobile apps? More and more brands everyday are opting for including mobile apps in their digital marketing strategies. A good design and user experience are key to conquer a user’s smartphone, but... Read more

Did you know that very soon you will be able to chat with Artificial Intelligence programs on Facebook? This initiative, meant mainly for companies, allows for the automation of customer service and purchases through ecommerce, as well as offering us... Read more