Instagram used to only allowed 15-second videos in Stories and 60-second videos in the Feed, but with the arrival of IGTV it became possible to post videos of up to 60 minutes. Additionally, and unlike the Stories, this content remains permanently on... Read more
Instagram Story ads can be an incredibly valuable marketing tool when used the right way. Aside from being a great platform for connecting with new audiences and generating leads, they can also help you sway potential customers and incentivize them t... Read more
Have you used Pinterest Ads? Although it may not be the most talked about social network in digital marketing, the truth is that Pinterest offers very interesting possibilities and its ads can help you achieve your marketing objectives. That said, le... Read more
In these modern times of digital advertising, running the right ads and campaigns is crucial for business success. It’s not always easy to know where to start though. Before you can craft your own posts, you need to understand what your competitors a... Read more
The coronavirus pandemic brought profound changes to digital marketing. Brands had to change all their plans overnight. Our industry benefited from a much faster adoption of online shopping and digital habits in general, but in return we also faced a... Read more
Conversion rate optimization (CRO) is one of the most effective strategies for converting existing web traffic into paying customers, and it should form an integral part of your marketing plan. After all, what is the point of promoting your website i... Read more
Customer pain points are one of the most important things for a brand to investigate. People buy to solve a problem, increase their happiness, or both. Everyone has problems, questions, and issues that they would like to solve, so consumers turn to p... Read more
Voice search has been growing steadily in the past few years. People are increasingly using it to search for things while they are performing other tasks because it’s faster and requires less effort. 1 in 5 searches are now made by voice, according t... Read more
In marketing, getting new customers is only part of the job. The real challenge lies in delighting them, building loyalty, and making them stay with your brand long term. Read more
Making a great advertising campaign is not only a matter of creativity but also of smart strategy. Read more
