Whether it's through posts, Stories, Instagram TV, or other features, Instagram has carved out a niche in digital marketers' day-to-day lives. Read more

Marketing on Instagram day in and day out can lead to a stall in your creativity—it happens to all of us. One way to reignite the creative energy and gain inspiration is from checking out other Instagram accounts. Social media marketing is all about ... Read more

We all know how much first impressions matter. Like it or not, we’re programmed to decide whether we like something extremely quickly and for reasons not always obvious, even to ourselves. And the same applies to your Instagram account. With Instagra... Read more

Advertising on Instagram is one of the best advertising options in digital marketing. Since it shares the same advertising interface as Facebook, it offers a lot of tools and interesting opportunities for marketers; whatever your business and your ta... Read more

Launched in 2018, IGTV (Instagram TV), is one of the platform’s more involved features. With this tool, Instagram has expanded the possibilities of creating and sharing videos, positioning itself as a direct competitor to YouTube. Read more

You are probably aware of the massive popularity of social media networking platforms among the public. Like most entrepreneurs, you may be wondering whether to use this trend as a marketing strategy. Taking such a step can be instrumental in helping... Read more

For many brands, Instagram marketing is an essential ingredient of their promotional strategy. The network’s popularity continues to grow year after year. According to the latest statistics, Instagram has more than 800 million active users per month,... Read more

Vertical videos are trending. In 2015, when Periscope and Snapchat started vouching for them, there was close to no faith in the estranged vertical format. After all, we have 120 years of history with horizontal when it comes to cinema. It’s not just... Read more

There is absolutely no doubt that Instagram has been gaining impressive ground over the last few years. Its significant growth has attracted no less than 500 million monthly active users (placing it ahead of social networks such as Twitter, Vine, Pin... Read more