You may not realize it, but machine learning is present in our everyday lives, from the voice recognition capabilities of virtual assistants on our phones and other devices to the shows we watch on Netflix or the videos that are recommended to us on ... Read more
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Data science has already changed our ability to understand marketing, but the best is yet to come! Read more
Managing customer data is one of the biggest challenges in digital marketing. If you’re looking to effectively manage your customer data, a customer data platform may be the solution for you. This technology consists of a platform designed to solve t... Read more
There are many ways to implement a successful marketing strategy, and deep learning is one of them! Read more
As a supplier, distributor, or retailer, the success of your marketing plan relies, in part, on having the right tools and techniques to ensure access to high-quality and up-to-date product data across all your sales channels. A product information m... Read more
A tracking URL in digital marketing is a standard link that has parameters attached to it for the purpose of tracking and analytics. These parameters enable URL traffic to be properly analyzed so that campaigns can be adjusted in order to encourage e... Read more
In today’s online world customer data is being generated at every turn. There are dozens and possibly hundreds of customer touch points during the path towards a sale. Collecting, organizing and analyzing that data is a serious challenge, and that’s ... Read more
One of the most important things to do before you start a SEM or Google Ads campaign is to conduct keyword research to understands what keywords your target audience is using when they search for your products or services in Google. By understanding ... Read more
