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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Data Science By Pere Munar, on 11 February 2021

What Is a Customer Data Platform (CDP)?

In today’s online world customer data is being generated at every turn. There are dozens and possibly hundreds of customer touch points during the path towards a sale. Collecting, organizing and analyzing that data is a serious challenge, and that’s ... Read more

Tags: Data Science By Pep Canals, on 31 October 2019

How To Do Keyword Research for PPC or Google Ads (Step-by-Step)

One of the most important things to do before you start a SEM or Google Ads campaign is to conduct keyword research to understands what keywords your target audience is using when they search for your products or services in Google. By understanding ... Read more