In today’s online world customer data is being generated at every turn. There are dozens and possibly hundreds of customer touch points during the path towards a sale. Collecting, organizing and analyzing that data is a serious challenge, and that’s ... Read more
By Pere Munar, on 13 January 2021
What Is Ad Fatigue and How to Overcome It
We’ve all experienced it: that dread of sitting through or seeing the same ad or type of advertising that you’ve seen countless times. It’s a waste of your time and a waste of the advertiser’s time—it’s benefitting no one. As a marketer, ad fatigue i... Read more
By Pere Munar, on 20 October 2020
What Is Google My Business? How to Get More Customers with GMB
Google My Business is a Google tool that allows you to create and edit your company profile on the world's largest search engine. Read more
Within SEM and SEO strategies and online marketing in general, having a well optimized website is essential. But the process of continuous testing can be very costly, especially in terms of time. Read more
Video marketing is a popular marketing technique that should be an essential tactic for brands whose products and services have a visual component, from home décor to makeup and cosmetics. Read more
If you want to optimize your Google Ads account, don't overlook ad extensions! This feature gives you plenty of options to add more valuable information to your ads, which improves the user experience and multiplies conversion possibilities. Read more
