Google is the undisputed leader in online search, and its goal is to provide even better service to users. To do this, the algorithm that determines what content appears on the search results page (SERP) and keeps changing and evolving to offer bette... Read more
Rich Media is a word commonly used in the digital marketing world. Essentially, it is a term used to describe online advertising that uses advanced technology to attract conversions and engage viewers, including streaming videos, interactive applets,... Read more
In order for your digital marketing efforts to be successful, you need to understand where the traffic to your site comes from and what factors cause it to increase or decrease. To help you do this, the Google Search Center blog has recently publishe... Read more
Every business has its own way of advertising. The marketing platforms and techniques you use depend on your industry, your target audience, and what you are trying to achieve. However, there are a few that work well for most brands and industries. Read more
Interstitial ads are one of the most lucrative types of ad formats on the web today. They tend to have higher conversion rates because they appear after a user clicks to another page, making the transition more natural and seamless when compared to p... Read more
Google Product Listing Ads (PLAs) are becoming more and more popular. That’s because PLAs are visually appealing, informative and attract eager shoppers. Overall, Google Shopping Ads saw a 38% increase in spending in 2020. If you want to better under... Read more
In today’s online world customer data is being generated at every turn. There are dozens and possibly hundreds of customer touch points during the path towards a sale. Collecting, organizing and analyzing that data is a serious challenge, and that’s ... Read more
By Pere Munar, on 13 January 2021
What Is Ad Fatigue and How to Overcome It
We’ve all experienced it: that dread of sitting through or seeing the same ad or type of advertising that you’ve seen countless times. It’s a waste of your time and a waste of the advertiser’s time—it’s benefitting no one. As a marketer, ad fatigue i... Read more
By Pere Munar, on 20 October 2020
What Is Google My Business? How to Get More Customers with GMB
Google My Business is a Google tool that allows you to create and edit your company profile on the world's largest search engine. Read more
If you want to optimize your Google Ads account, don't overlook ad extensions! This feature gives you plenty of options to add more valuable information to your ads, which improves the user experience and multiplies conversion possibilities. Read more
