Marketing Blog

  • There are no suggestions because the search field is empty.

Laia Cardona

Responsable de la estrategia de inbound marketing en Cyberclick. Gestión del CRM con Hubspot, de la base de datos y creación de la estrategia global de contenidos, workflows y lead nurturing. Experiencia en marketing digital, comunicación digital y periodismo en medios de comunicación.

Responsible for the inbound marketing strategy at Cyberclick. Experience in digital marketing, digital communication, media journalism, CRM management with Hubspot, creation of global content strategy, workflows and lead nurturing.

Author articles

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 5 July 2017

Customer Loyalty: A romantic love affair

A key to our costumers’ heart would be the key to a golden chest of long term profits. In marketing terms, this key that we all long for is customer loyalty. After all, winning customer loyalty is essential to a winning CRM strategy. Read more

Tags: Content Marketing By Laia Cardona, on 31 March 2017

What Is Content Marketing? Your Guide to Getting Started

By now, you’ve surely heard at some point the phrase “Content is King”. Far from going out of fashion, content marketing continues to be as important as ever for marketers. In fact, according to a study by DemandMetric, 78% of CMOs believe that custo... Read more

Tags: Email Marketing By Laia Cardona, on 8 November 2016

4 email marketing strategies to keep in mind

Email marketing may be one of the most relied on online marketing techniques there is, but instead of being overused and saturated, it is far from it: it continues to play a very important role in company strategies, and marketers dedicate large budg... Read more

Tags: Social Media & Social Ads By Laia Cardona, on 19 August 2016

The complete guide to advertising on Snapchat: tips and examples

Snapchat is here and here to stay. More and more marketers are launching advertising strategies for Snapchat. If your brand is primarily targeted at a young audience, you most likely have quite a lot to gain by joining them, but this app is so differ... Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 4 August 2016

What marketing animal are you: An ostrich or a leopard?

Would you like to know what marketing animal you are? The life of a marketer has much in common to life in the wild. In the jungle of digital environments, always full of danger and doubts, only the most resourceful can collect the fruits of KPI and ... Read more

Tags: Redes Sociales & Social Ads, Instagram By Laia Cardona, on 7 July 2016

Instagram for Business and Its New Corporate Profiles

There is absolutely no doubt that Instagram has been gaining impressive ground over the last few years. Its significant growth has attracted no less than 500 million monthly active users (placing it ahead of social networks such as Twitter, Vine, Pin... Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 18 April 2016

Buzz Marketing: How Great Word of Mouth Is for Sales

You won't even believe what I’m about to tell you about the word of mouth technique! Imagine you live in a small village, decades of even centuries before the arrival of the Internet. It is the summer holiday season, and the Grand Circus has arrived ... Read more

Tags: Cyberclick By Laia Cardona, on 10 March 2016

How to give your company the perfect retreat (this is how we do it at Cyberclick)

Last week here at Cyberclick we celebrated our Winter Retreat. For two days we retreated from the temptations of the modern world and went out to the country to let our creative sides out and unite our team. Moving our office to a rural house helped ... Read more

Tags: Inbound Marketing, Online Marketing & Digital Marketing, Social Marketing, Email Marketing, App Marketing & Publicidad Móvil, Content Marketing By Laia Cardona, on 11 November 2015

9 Ways To Make Customers Feel Safe Purchasing Online

A few years ago, many people were still reluctant to buy online, arguing that they were afraid to use their credit card online. But according to the results of the Study of Online Confidence, it seems that fear is a thing of the past: 96% of Spaniard... Read more

Tags: Twitter, Social Media & Social Ads By Laia Cardona, on 22 October 2015

Get 10,000 followers on your Twitter suddenly and you will die

There are 7 deadly sins and worst one in Twitter is greed. To aspire the power is a temptation hard to resist and we all know that a great influencer is someone who has overcome the barrier of the five figures among his followers. There are very temp... Read more