Content Marketing

Free Digital Content Marketing Tools

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By Laia Cardona, on 26 September 2018

Creating digital content is one of the most time-consuming tasks. While other areas of marketing are increasingly automated, digital content still requires us to devote effort and creativity. To effortlessly allow your creativity to flow, today we’re sharing our favorite digital content marketing tools.

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Tools for Creating Buyer Personas

We've spoken before on our blog about the importance of having a target audience to get your content marketing strategy right. Use the following free tools to create and shape your buyer persona.

  • Make My Persona - Hubspot. A tool designed to help you create your very own persona from scratch in just 19 simple steps. At the end of the process, you will have a complete picture of your ideal client. If you are already a HubSpot client, you can get even more out of this tool by combining it with your tracking analytics.

  • Semrush Persona: Create an unlimited number of free buyer personas!

Tools for Digital Content Research

Sometimes, surfing the web feels pretty much like drowning in a never-ending sea of articles and information. These free digital content tools will help you filter and get organized:

  • Feedly. An artificial intelligence platform that scans websites and provides important insights related to your topics of choice.

  • Survey Monkey. Personal research is a goldmine for digital content research. Creating your own data allows us to produce articles and infographics and obtain external links through other sites that are interested in our data. To simplify the process of obtaining information, use a tool like SurveyMonkey to create a survey and send it to your users. Thanks to its multiple customization options, it is a great solution for all types of content creators.

Tools for Generating Ideas

  • Builtvisible. A genius tool based on Google’s spreadsheets that will help you find the hottest topics on Twitter, Google Search Trends, YouTube, and Reddit.

  • Hubspot's Blog Ideas Generator. Ideation couldn’t be simpler: write a few keywords related to your blog and it will give you a whole week of titles and ideas for your articles. Surely there is a lot that you would never have thought of!

  • Quora. Probably the biggest question and answer platform in the world. I can tell you, its quality has nothing to do with that of Yahoo Answers. You can use it when searching for ideas (what are users asking about your company’s topics?) or to build your reputation as an expert.

Free Digital Content Marketing Tools

Tools for Staying Organized

  • Evernote. For many digital content creators, Evernote is like a second brain. Here you can organize and keep up to date on all the information you need to create your articles, from to-do lists to links and drafts. Your own personal library where you can write down and save everything that inspires you.

  • Trello. After trying out this tool, your to-do lists will never be the same.

  • Milanote. Milanote lets you organize all of your thoughts in one place without following a specific structure. It's drag-and-drop features allow you to add images, to-do lists, notes, links, and more.

Tools for Keyword Research

To be sure you’re talking about what's trending with your target audience, take a look at these tools:

  • Google Trends. An easy and intuitive way to view the popularity and evolution of different keywords. This tool is a must among experts in SEO, but can also be very useful to stay up to date on the issues that matter most to your audience. Just enter a keyword and you will get a lot of related terms together with your level of interest (monthly searches).

  • Ubersuggest. Another free keyword tool that can give you very interesting keyword suggestions is Google Planner

  • Semrush. A tool designed especially for SEO that can help you optimize your content.

Tools for Designing Content

  • Templates for Hubspot Articles. Once again, Hubspot saves the day to help you create more effective articles. In this case, you have at your disposal a series of templates for different types of articles, such as a tutorial or a post based on lists. The templates give you the structure and you just have to worry about filling in your content.

  • Infogram. If you need to create infographics to make your data a bit more attractive, this is the tool for you! It is compatible with Excel and its responsive design makes it perfectly adaptable to different devices.

  • Canva. This tool for creating digital content is an absolute favorite among this compilation of tools. Canva allows you to create all kinds of images in a very simple way for any digital content you can think of. In Canva you can find many predesigned images and elements and adapt them to the standard sizes of websites and social networks. It also includes options to create infographics and presentations.

  • Picktochart. To create your own infographics without making your life complicated. My favorite choice for infographic creation.

Tools for Distributing Content

You have created amazing content, now it's time to make sure that it actually gets to your users. These free content marketing tools will help you!

  • MailChimp. It's one of the most popular platforms to manage your email marketing campaigns and analyze your results.

Free Digital Content Marketing Tools

  • Buffer. Program your content in the most progressive way to make them significantly more efficient and increase engagement. With Tweriod you can organize your posts on Twitter, Facebook, Google+, and LinkedIn (Pinterest is only available with the premium version).

  • Hootsuite. The queen of content-sharing platforms for social media. Organize your social media life with tabs and columns so that not a single detail goes unnoticed. Program your posts, answer messages, and analyze results from the biggest social networks (Facebook, Instagram, Twitter, etc.) In the free version, however, you can only include 3 profiles.

Tools for Analyzing Your Content

  • Google Analytics. Crucial to know everything that is going on on your website or blog.
  • Matomo. An open-source analytics platform that includes an app for mobile devices and unlimited data storage.

Tools for Publishing Content

  • WordPress. Extremely easy to use and infinitely adaptable, WordPress is responsible for one out of every four content management websites.
  • Blogger. Blogger is very intuitive and secure.
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Laia Cardona