By Laia Cardona, on 7 April 2022
Though Google is one of the most used search engines and many brands focus exclusively on getting a good SEO positioning within it, there are alternatives to Google used in other countries.
Let's review the alternative top 5 search engines and perhaps one of them could be a good fit for your brand!
What Is a Search Engine?
A search engine allows you to search for content within the World Wide Web. All of the content is connected through hyperlinks and classified by a URL.
Search engines are structured by keywords, images, and videos. They respond to search queries with a list of web pages that respond to users' search intent.
5 Alternative Search Engines to Google
Google is one of the most popular search engines, hence why many brands focus their marketing strategies on improving positioning within this search engine. However, there are countries in which Google is not the most popular. In fact, people prefer to use another one due to privacy concerns.
These are some alternatives to Google:
Ecosia is a search engine committed to the environment and the planet. It plants a tree for every 45 searches conducted. It is transparent about this initiative; it includes information about how, where, and when trees are planted on its interface.
It functions in the same way as any other search engine, so its unique selling proposition is its environmentally-conscious goal, which is to plant a billion trees before 2025.
Baidu is a search engine that is very popular in China. It was created by a Chinese company in 1999. Aesthetically, it is very similar to Google. Users can search for news, images, songs, and other types of content directly.
Another popular search engine that is a good alternative to Google is DuckDuckGo. One of its main features is that it takes great care of users' privacy since it does not track or store information related to the searches performed. The quality of its SERP is on par with Google.
4. Yahoo Search
Yahoo Search is the default in Mozilla Firefox. It pulls the same results as Bing.
One of the main advantages of using Yahoo is that you get more privacy compared to Google. It also incorporates Yahoo Answers and Yahoo Finance, as well as Flickr.
Bing is one of the most popular search engines in the United States. It belongs to Microsoft and looks similar to Google, but has more features. Brands use this search engine a lot to advertise since it is a great option for reaching more exclusive users.