A consumer panel is a marketing tool used by brands to determine how well a proposed product could be received by the public. It can generate a lot of insight into how your product will perform in-market as well as provide valuable information regard... Read more
Marketing and advertising have adapted and evolved along with the Internet, especially in recent years. In fact, ads can now be placed on websites that have traits in common with the product or service being featured in the ad and thus get more traff... Read more
Do you need inspiration for your next Facebook Ads campaign? Well, you’ve come to the right place! Read more
Mobile is an important channel that should always be accounted for when planning a marketing strategy. Mobile apps increase user interaction with brands and provide highly personalized experiences. Read more
Analysis is what makes marketing a science rather than a game of chance. For some entrepreneurs, online marketing can seem like an unnecessary expense, something to dedicate a budget to only when all other areas are covered. This is because the resul... Read more
Network marketing is a marketing strategy that has been around for many years and is based on the distribution and sale of products through individuals. For brands, network marketing can be a great way to leverage the power of word of mouth and save ... Read more
In digital marketing it is essential to stay up to date with new tools and to make the most of every opportunity to connect with your target market. Because of this, we are going to talk about a very effective strategy, trigger marketing, which is cl... Read more
Twitter Audience Platform (TAP) is a Twitter tool that allows advertisers to significantly amplify the reach of their Twitter Ads, as the ads are displayed across an external network of mobile apps. All this, without ever losing sight of the advanced... Read more
For marketers, ROI is the Holy Grail, the metric of all metrics - it's what allows us to justify the value of our work and whether what we are doing works. Yet, despite its importance, there’s some confusion about what return on investment actually m... Read more
Content Marketing is becoming increasingly popular as a key strategy in attracting qualified traffic. In today’s day and age, it is essential that companies dedicate significant portion of their resources to creating specialized content that solves t... Read more
