English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Estela Viñarás

Responsable de Relación con los Clientes de Cyberclick _____________________________________________________________________ Responsible for Cyberclick Customer Relationship

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Tags: Online Marketing & Digital Marketing By Estela Viñarás, on 05 Apr 2021

Marketing Plan for Your Product Launch: 10 Strategies

Launching a new product into the market can be the beginning of a wonderful journey or a total fiasco. It is a key moment that requires all your care and attention.Read more

Tags: Social Media & Social Ads By Estela Viñarás, on 28 Nov 2019

20 Creative and Powerful Facebook Ad Examples

Do you need inspiration for you next Facebook Ads campaign? Well you’ve come to the right place!Read more

By Estela Viñarás, on 01 Jul 2018

What is Trigger Marketing and when can we apply it?

 The best digital marketers are very sure: being up to date with new tools is essential to make the most of every opportunity to connect with our target. Which is why we are going to talk about a very effective strategy: trigger marketing, which is c...Read more

Tags: App Marketing & Publicidad Móvil By Estela Viñarás, on 04 Jun 2018

How to successfully include Twitter Audience Platform in your mobile app growth strategy

Twitter Audience Platform (TAP) is a Twitter  tool that allows advertisers to significantly amplify the reach of their Twitter Ads, as the ads are then displayed across an external network of mobile apps. All this, without ever losing sight of the ad...Read more

Tags: ROI By Estela Viñarás, on 11 Apr 2018

What is ROI?

For marketers, ROI is the Holy Grail, the metric of all metrics - it's what allows us to justify the value of our work and whether what we are doing works. Yet, despite its importance, there’s some confusion about what return on investment actually m...Read more

Tags: Online Marketing & Digital Marketing By Estela Viñarás, on 12 Sep 2016

Content vs. Outbound: How to increase sales using content

Content Marketing is becoming increasingly popular as a key strategy in attracting qualified traffic. In today’s day and age, it is essential that companies dedicate significant portion of their resources to creating specialized content that solves t...Read more

Tags: Email Marketing By Estela Viñarás, on 04 May 2016

Email marketing: Which industries have the highest opening rates in the US, the UK, Spain and the world?

Have you noticed? Email marketing is not some outdated technique. Although nowadays we have a whole bunch of new tools in digital marketing, this one does not only continue showing great results, but also, thanks to smartphones, has gone through a co...Read more

Tags: Digital Marketing By Estela Viñarás, on 06 Apr 2016

The 10 reasons to implement Digital Body Language in Marketing

Gestures, postures, tics… our body language is unique, and says a lot about us, which is why traditional “door to door” sales people have always known how to use it to make a sale. These subtle clues tell us which arguments are best to use in each si...Read more

Tags: Online Marketing & Digital Marketing, Email Marketing By Estela Viñarás, on 27 Nov 2015

The best days for your email marketing campaigns

Are you using email marketing to promote your brand? Sometimes we do not give this tool the importance it deserves when the truth is that if well implemented, your email marketing program can be a real "secret weapon" to win over your audience. Here ...Read more