YouTube, with more than 2 billion monthly active users, is one of the biggest video platforms worldwide. For this reason, many brands are designing video marketing strategies on this channel. Read more
Video marketing is a fundamental part of marketing for many brands. It’s a format users love because it conveys a sense of connectedness, explains concepts, and tells stories in a very effective way. Read more
A shadowban on TikTok or social media is a silent restriction, when the platform stops showing an account's videos and content (essentially muting you) without notifying or alerting the owner of the account. It can be a total or partial ban, and it w... Read more
Social media plays a key role in online strategies and is an essential part of brand positioning. Using SEO tools to appear at the top of search engine results is very important, but a company's online presence is not complete without being active on... Read more
A video tutorial is a very popular type of content within video marketing, as it allows brands to provide a lot of value in an effective way. It is not necessary to have video editing knowledge to make them since there are numerous tools that can mak... Read more
Creating an online community is important for brands because it provides insight into what an audience thinks about a company, the products or services it offers, and the customer experience. These communities can easily be created on social media an... Read more
In a world dominated by the Internet, the demand for digital and visual content has grown exponentially. Marketing has become more competitive, and many companies are always looking for new techniques to stand out. Because of this, a compelling story... Read more
Cost-Per-View (CPV) is a new billing model for online advertising. It’s a method of charging for a video ad based on the number of views or interactions it receives, and it’s becoming an increasingly popular model for online promotions. CPV can fluct... Read more
Twitch is becoming a major platform for digital marketing. As in the case of TikTok, this streaming network experienced a huge boost during the coronavirus pandemic, as the number of active channels grew by over 200% in just 4 months as about 4 milli... Read more
Video content marketing is a strategy that has gained a lot of ground in recent years because it allows you to convey your brand's message effectively and create an emotional connection with your audience. For this to work well, you need to be able t... Read more
