Although the changes that Netflix is introducing in its subscriptions are causing the streaming platform to receive a lot of criticism, the numbers indicate that the results may be better than they seem at first glance. Although this has just begun a... Read more
If you use YouTube professionally, you need to have an understanding of YouTube analytics. Whether you want to monitor your content or use it as a marketing platform for your brand, it’s important to monitor what’s working and what’s not. Read more
Video marketing has become a favorite form of expression for millions of creators and an important source of revenue for them. Over the past three years, YouTube has paid more than $50 billion to creators, artists, and media companies on its platform... Read more
YouTube, with more than 2 billion monthly active users, is one of the biggest video platforms worldwide. For this reason, many brands are designing video marketing strategies on this channel. Read more
Video marketing is a fundamental part of marketing for many brands. It’s a format users love because it conveys a sense of connectedness, explains concepts, and tells stories in a very effective way. Read more
A shadowban on TikTok or social media is a silent restriction, when the platform stops showing an account's videos and content (essentially muting you) without notifying or alerting the owner of the account. It can be a total or partial ban, and it w... Read more
Social media plays a key role in online strategies and is an essential part of brand positioning. Using SEO tools to appear at the top of search engine results is very important, but a company's online presence is not complete without being active on... Read more
A video tutorial is a very popular type of content within video marketing, as it allows brands to provide a lot of value in an effective way. It is not necessary to have video editing knowledge to make them since there are numerous tools that can mak... Read more
Creating an online community is important for brands because it provides insight into what an audience thinks about a company, the products or services it offers, and the customer experience. These communities can easily be created on social media an... Read more
In a world dominated by the Internet, the demand for digital and visual content has grown exponentially. Marketing has become more competitive, and many companies are always looking for new techniques to stand out. Because of this, a compelling story... Read more
