Addressable TV is a relatively new form of television advertising where advertisers are able to target video ads to specific households during regularly scheduled TV programs. Households are selectively segmented by geography, behavior, or demographi... Read more
In the digital era, social media platforms have become an integral part of our lives. Among these platforms, YouTube is a popular choice for sharing and discovering videos. Whether you're a budding content creator or someone who wants to share a pers... Read more
In the fast-changing world of online media, being a YouTuber has become a real and often profitable job. With the huge growth of social media platforms, YouTube has become a place where anyone who loves creating content can share their special skills... Read more
As an aspiring YouTuber or a seasoned digital marketing professional, you've likely asked yourself, "How can I get more views on my YouTube videos?" This question, both simple and complex, is a common concern in the world of digital marketing. On the... Read more
Artificial intelligence and machine learning are revolutionizing the world of video marketing. You can now create high-quality videos in minutes with AI video creation tools. Read more
In the ever-evolving world of digital marketing, one term remains constant: SEO. Whether it's for optimizing blog posts for Google or videos for YouTube, SEO forms the backbone of visibility and reach in the vast expanse of the internet. SEO, or Sear... Read more
Twitch, owned by Amazon, has become one of the best platforms for streaming with millions of daily active users, leading companies to use it when designing marketing strategies. However, despite its growing success, this platform still generates many... Read more
YouTube Studio is the tool provided by YouTube that allows you to manage your own channel. In it, you can find all the information you need to analyze large amounts of data and boost your video marketing strategy. If you are considered a partner by t... Read more
Although the changes that Netflix is introducing in its subscriptions are causing the streaming platform to receive a lot of criticism, the numbers indicate that the results may be better than they seem at first glance. Although this has just begun a... Read more
If you use YouTube professionally, you need to have an understanding of YouTube analytics. Whether you want to monitor your content or use it as a marketing platform for your brand, it’s important to monitor what’s working and what’s not. Read more
