How many metrics do you need to assess the success of your digital marketing strategy? How do you know what actions are working? The answer will depend on the channels you are going to use and the objectives you have set, but in most cases it is prob... Read more
The term "accountability" is a buzzword in the marketing and business world, but it is not necessarily easy to define. As you will see in this article, accountability is related to individual responsibility. Understanding it and, above all, putting i... Read more
In the world of marketing (and in life in general), a timely "no" can be very useful. We are often taught to be complacent and say yes to everything, but the truth is that setting boundaries is healthy and even essential. A very clear case of all thi... Read more
There is no excuse: if mobile is not at the core of your digital marketing strategy, it is time to adapt. Mobile phones generate a huge amount of traffic, so in order for your digital marketing strategy to succeed, developing a mobile marketing strat... Read more
Whether you’re just starting a new business, or you have been in the game for some time now, there is one very important element that can make or break a business, and that’s marketing. The way you market your products or services can affect everythi... Read more
In the past, branding was something that was exclusively associated with businesses. The term would conjure up images of McDonald’s, Apple, or Coca-Cola. These days, with the right branding and marketing strategy, anyone can be a successful brand. Read more
Company culture, also known as corporate culture, is a term that describes the shared values, beliefs, work practices, and behaviors of an organisation. It determines how a company’s employees and management interact, and it influences a variety of a... Read more
The Covid-19 pandemic has had an impact on many aspects of our lives. One of the biggest changes has been to the way we work. Many companies around the world have had to adapt to remote work and offer a variety of flexible working solutions in order ... Read more
What is a vision statement? A vision statement helps a brand define its values and guides the way it does business. Customers are loyal to brands that have a strong vision or mission because it’s something they can relate to. Think about brands you’r... Read more
Mental health in the workplace is becoming one of the most important topics in today’s business world. There are various reasons for this but many are related to the fallout of the ongoing COVID-19 pandemic. We’re living with a lot of uncertainty and... Read more
