In the world of digital marketing, it seems as if we spend our lives talking about Millennials and Generation Z. But perhaps there is one sector that we’re forgetting about and that still has a lot to say: seniors. Read more
Do you do B2B marketing? Well, it's time to rethink your strategy with a new paradigm: B4B, or business for business. Read more
More than a trend, marketing automation is already an inescapable reality. For B2B marketers, having a marketing automation platform allows you to run, manage, automate and monitor your campaigns across multiple channels. Read more
In recent years marketers have started to pay more attention to marketing automation, but as an industry, we've only discovered the tip of the iceberg. Marketing automation goes far beyond constructing automatic emails: it can help you improve the su... Read more
The Covid-19 crisis has affected our lives at every level, and digital marketing has certainly felt the change. Business resources are declining and budgets are smaller, forcing a change in objectives and tactics. Read more
Choosing an inbound marketing agency is no easy task, as the success of your business is in their hands. If you are hiring an agency, you want to be able to work well with them and have full trust in them. Read more
An inbound marketing plan is an essential reference document that guides all of your inbound efforts and tactics, ultimately allowing you to achieve success. But many companies don’t create their plan properly - or even worst, don’t make a plan at al... Read more
If you’ve been in the world of digital marketing for a while, you probably already know about growth hacking. Growth Hacking is a set of techniques and tools that seek to generate rapid growth of customers, revenue, or impacts for a company, with the... Read more
One of the most common arguments from decision-makers about social ads campaigns is that “social networks don't sell.” But this excuse is old news! There are some items that actually sell very well on social media. The IAB Spain social media study of... Read more
Viraljacking is a concept that I’ve developed from the basis of newsjacking. In today’s post, I will explain this new new concept through the use of two examples. The two examples aim to explain how I applied viraljacking and the results I obtained f... Read more
