By Clàudia Martínez, on 9 December 2021
There are many video marketing practices that can help you improve your brand’s YouTube content. However, it all starts with investing in creating quality content. This should be the north star of your video marketing strategy.
At Cyberclick, we’ve been posting content on YouTube for a while now, so we want to share our top recommendations.
11 Recommendations To Improve Your YouTube Content
1. Build Each Video Around One Keyword or Topic
If your goal is to grow your YouTube audience and drive traffic to your channel, it is important to focus your content around a single keyword or topic. You can use keyword tools like keywordtool.io, which allow you to focus your research on YouTube, to find the topics that are being searched the most.
2. Respond to Your Community
YouTube rule number one: always respond to all of the comments on your videos. It shows that you are an active and involved user in the YouTube community.
Even though you may get the occasional negative ones, comments give you a lot of information about what your audience likes and what they feel is missing from your channel. By showing that you are willing to listen and respond, you'll convey confidence and encourage viewers to interact with your brand.
3. Develop Your Brand Style
It is very important that your channel has a well-defined tone and style. Be consistent with the graphics, colors, and lighting you use.
Having a well-developed aesthetic makes it easy for users to quickly identify your videos, even when they aren't on your channel. This not only strengthens your brand’s image and helps you develop your brand; it also increases brand loyalty and recognition.
4. Use a Unique Thumbnail
Thumbnails are one of the most important elements of your YouTube videos. When viewers search for a specific term on YouTube, the results are displayed in the form of thumbnails. The more appealing the thumbnail, the more likely a viewer will click on it.
The keys to a good thumbnail are:
- Having a person in the image, so that its more personal
- Including the title of the video in the featured image, to make it more descriptive
- Staying consistent with your brand's aesthetic
5. Give A Personal Touch To The Channel
If you want to reach your audience, you'll need to connect with them on a human level.
If you regularly follow YouTubers, you’ve probably noticed that many of them have a unique phrase, gesture, or intro song that identities them. Think about how you can incorporate these elements into your channel to differentiate yourself from the rest.
6. Recording Quality
When it comes to recording, there are several key factors you have to pay attention to, including lighting and sound quality. When planning your video, keep your shots close to the person have them look directly at the camera. This simple trick gives the impression that the subject is talking directly to the person watching the video. Similarly, use a friendly and conversational tone so that the user feels like you are speaking directly to them.
7. Tell Stories and Convey Emotions
Try to be creative and present your content in a unique way. Don’t just explain a concept as if you were Wikipedia, instead look for ways to connect with people.
You can achieve this connection through storytelling. Stories not only help us understand and remember complex concepts, but they also create images in the viewer’s mind and appeal to their emotions.
8. Create Direct and Structured Videos
Before you start recording a video, clearly organize your ideas and prepare a script. This allows you to sort through your ideas and simplify your concepts as much as possible. When recording, try to speak slowly and use simple phrases, as well as incorporate audiovisual resources to explain the concepts. In short, the clearer, the better.
9. Offer Added Value
There are many brands and people creating content on YouTube, so you're likely to find similar videos to your own content. How do you make yourself stand out from the crowd? Offer value that your competition can’t.
For example, you can invite someone relevant to the topic you're talking about and interview them. Or, if you're an industry expert in the field, give your opinion on the topic instead of just explaining it.
10. Keep Looking For New Ideas
If you’ve found a format that works, it can be easy to get trapped into a cycle of doing the same thing over and over again. Don’t fall into this trap!
In video marketing (and in marketing in general) never stop innovating; if you stop, you run the risk of being left behind. Compare your videos with those of other YouTubers (even if they talk about totally different topics!) and look for new ways to improve your videos over time.
11. Relax and Be Yourself
Even if you're recording for a corporate channel, personality is essential to connect with your audience.
You shouldn't come off as a robot; aim to find a balance in your tone between sounding calm and spontaneous. Your community will enjoy meeting the person behind your brand and will follow you for who you are, not just the content you offer.