English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Laia Cardona

Responsable de la estrategia de inbound marketing en Cyberclick. Gestión del CRM con Hubspot, de la base de datos y creación de la estrategia global de contenidos, workflows y lead nurturing. Experiencia en marketing digital, comunicación digital y periodismo en medios de comunicación. ______________________________________________________________________ Responsible for the inbound marketing strategy at Cyberclick. Experience in digital marketing, digital communication, media journalism, CRM management with Hubspot, creation of global content strategy, workflows and lead nurturing.

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Tags: SEO & SEM By Laia Cardona, on 13 Aug 2020

The Best URL Structure for SEO [+video]

When we talk about on page SEO, many times we’re talking about the typical techniques used to optimize headlines, meta descriptions or content. But there is a small yet mighty force that can have a big impact on your website’s positioning on search e...Read more

Tags: Social Marketing, Social Media & Social Ads By Laia Cardona, on 13 Jul 2020

14 Free Marketing Tools and Techniques for Instagram Advertising

What would become of us digital marketers without our free marketing tools and techniques? They take some weight off our shoulders, help us organize ourselves, and generally make our lives a lot easier while saving a few bucks. We've listed some of o...Read more

Tags: Content Marketing By Laia Cardona, on 13 Jul 2020

What is Branded Content? Definition, Advantages and Examples

Branded content is an effective response to an increasingly saturated market. Today, users are constantly overwhelmed with ads and information, to the point that many of them resort to solutions such as ad blockers or develop ad blindness.Read more

Tags: Digital Marketing By Laia Cardona, on 11 Jun 2020

150 Types of Marketing

Need inspiration for your next marketing campaign? Have you tried different strategies, but none of them have achieved the results you're looking for? Maybe you just need a bit of inspiration!Read more

Tags: SEO & SEM By Laia Cardona, on 21 May 2020

The Difference Between White Hat SEO and Black Hat SEO

SEOs, bloggers, and marketers are alway trying to stay on top of the latest trends and techniques. But sometimes certain techniques aren’t as good as others.Read more

Tags: Social Media & Social Ads By Laia Cardona, on 21 Apr 2020

How to Advertise on TikTok: Step by Step Guide

TikTok is the new kid in town in the social media world. And up until fairly recently, it was thought of as only a Gen Z app. Now, as TikTok is gaining more momentum outside of Gen Z circles, advertisers are beginning to build up their TikTok adverti...Read more

Tags: Content Marketing By Laia Cardona, on 14 Apr 2020

20 Magic Copywriting Words That Sell in Marketing

In the marketing world, selling and converting are two of the most popular goals for many brands. But that leads us to the age old question...how?Read more

Tags: Digital Marketing By Laia Cardona, on 13 Apr 2020

The Definitive Guide to Google Search Console

SEO tools make our lives easier. They help us track and position the keywords we're interested in, using less time, effort, and resources. They also make sure your website is running properly and help you see or solve problems.Read more

Tags: Content Marketing By Laia Cardona, on 02 Apr 2020

Why Is Content Marketing Important? The Complete Guide

By now, you’ve surely heard at some point the phrase “Content is King”. Far from going out of fashion, content marketing continues to be as important as ever for marketers. In fact, according to a study by DemandMetric, 78% of CMOs believe that custo...Read more

Tags: Inbound Marketing By Laia Cardona, on 26 Mar 2020

Inbound Marketing vs Content Marketing

Do you participate in inbound marketing or content marketing? Come to think of it, what exactly is the difference between inbound marketing and content marketing? Are they the same, or two totally separate methods?Read more