English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Laia Cardona

Responsable de la estrategia de inbound marketing en Cyberclick. Gestión del CRM con Hubspot, de la base de datos y creación de la estrategia global de contenidos, workflows y lead nurturing. Experiencia en marketing digital, comunicación digital y periodismo en medios de comunicación. ______________________________________________________________________ Responsible for the inbound marketing strategy at Cyberclick. Experience in digital marketing, digital communication, media journalism, CRM management with Hubspot, creation of global content strategy, workflows and lead nurturing.

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Tags: Digital Marketing By Laia Cardona, on 19 Dec 2019

3 Great Examples of Direct Marketing

The most powerful and innovative direct marketing strategies want to provoke a reaction in the target audience. A striking graphic design (email), or a surprising product (direct mail) can elicit a response through a call to action in the content. Read more

Tags: Inbound Marketing By Laia Cardona, on 21 Nov 2019

What content should you offer for each phase of the funnel?

The formula for success in inbound marketing can be summed up with just one sentence: “The right content, at the right time, to the right audience.” Sounds easy enough, right?Read more

Tags: Social Media & Social Ads By Laia Cardona, on 05 Nov 2019

What is TikTok and how can brands use it

TikTok is the new kid on the block in the world of social media marketing, and marketers are starting to pay attention. In just a short amount of time, this social network has managed to reach over 500 million users… and, if you're not a Gen Zer or m...Read more

Tags: Inbound Marketing By Laia Cardona, on 24 Oct 2019

Inbound Marketing: How to Attract Clients, Using eBooks (Case Study)

The power of content is stronger than you think. Creating quality content, like ebooks, is a great way to find and acquire new clients.Read more

Tags: Online Marketing & Digital Marketing, Redes Sociales & Social Ads By Laia Cardona, on 29 Aug 2019

Video Marketing trends and benefits on social media

Did you know that your competitors are already using video in their content strategies? According the Web Marketing Video Council’s recent study, 60% of brands are currently using video on social networks.Read more

By Laia Cardona, on 10 Jul 2019

Present and future of the podcasting ecosystem

Podcasts are a digital content type that have yet to explore much of their potential. In recent years, the number of users who listen to podcasts has not stopped growing, offering brands a fantastic opportunity to connect with their audience.Read more

Tags: Email Marketing By Laia Cardona, on 22 May 2019

Five recommendations for developing effective email marketing campaigns

Did you know that getting a new customer can cost up to seven times more than to keep one you already have? You have to devote part of your marketing resources to new consumers to your brand, but also part of the efforts have to focus on loyalty and ...Read more

Tags: Redes Sociales & Social Ads By Laia Cardona, on 27 Mar 2019

Social media marketing? Why, how, and what it's all about

Social media is responsible for so many changes all over the globe from new ways of communicating to new ways for businesses to reach consumers to new ways of behaving and interacting. Social media, as many things, is full of constant changes. Social...Read more

Tags: Digital Marketing By Laia Cardona, on 26 Dec 2018

What is a target market? 5 defining characteristics

A target market is an idea as old as marketing itself.Read more

Tags: Instagram By Laia Cardona, on 01 Dec 2018

7 steps to grow your account and make money with Instagram

Everyone wants to make money with Instagram because it is a very popular social network. Not only is it the place where celebrities can show off their own profile without relying on the paparazzi, but also with a little patience and perseverance anyo...Read more