Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Posts by Laia Cardona

Responsable de la estrategia de inbound marketing en Cyberclick. Gestión del CRM con Hubspot, de la base de datos y creación de la estrategia global de contenidos, workflows y lead nurturing. Experiencia en marketing digital, comunicación digital y periodismo en medios de comunicación. ______________________________________________________________________ Responsible for the inbound marketing strategy at Cyberclick. Experience in digital marketing, digital communication, media journalism, CRM management with Hubspot, creation of global content strategy, workflows and lead nurturing.

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Tags: Inbound Marketing By Laia Cardona, on 8 June 2022

Educational Content: Its Benefits and Examples

Some marketing teams resist the idea of giving away free content online that holds educational value, for fear of it resulting in less profit. Have you ever found yourself wondering: Why would clients purchase our products and services if we have alr...Read more

Tags: Strategy By Laia Cardona, on 7 June 2022

How to Repurpose Content to Improve Brand Visibility

Most companies today are aware that creating and sharing a constant stream of content related to their brand is a must for visibility and outreach in order to let the world know about their company and the products or services they offer. Read more

Tags: SEO & SEM By Laia Cardona, on 27 May 2022

Crawl Budget in SEO: What It Is and How to Optimize It

Crawl budget is a very important metric in SEO, as well as one of the elements that can help optimize and position a web page. Despite its importance, it is not a frequently discussed topic when talking about SEO. Read more

Tags: Inbound Marketing By Laia Cardona, on 26 May 2022

Content Marketing Trends for 2022

Content marketing will be one of the areas that companies invest in the most in the next few years. However, as technology and consumer habits evolve, the way content is created will also have to change.Read more

Tags: Inbound Marketing By Laia Cardona, on 3 May 2022

Best HubSpot Certifications: Top 5 Most Recommended Courses

Earning a HubSpot Certification is a fantastic way to grow your marketing knowledge and show others you’re up to date with industry trends. HubSpot is a leader in inbound marketing and sales software and has designed courses that are easily accessibl...Read more

Tags: SEO & SEM By Laia Cardona, on 7 April 2022

Top 5 Search Engines in Other Countries: Alternatives to Google

Though Google is one of the most used search engines and many brands focus exclusively on getting a good SEO positioning within it, there are alternatives to Google used in other countries. Read more

Tags: Digital Marketing By Laia Cardona, on 30 March 2022

PPC or Pay Per Click: How It Works, Advantages and Examples

PPC or pay-per-click is a common advertising model in online campaigns that helps drive traffic to a website. It is very efficient because the advertiser only pays the publisher when the ad gets clicked on. This prevents advertisers from investing th...Read more

Tags: SEO & SEM By Laia Cardona, on 17 March 2022

Google Penalty: Reasons, How to Detect It and Possible Solutions

When trying to achieve a good SEO positioning in a fraudulent way or violating any of the Google Webmaster Guidelines, you could get a google penalty.Read more

Tags: Digital Marketing By Laia Cardona, on 15 March 2022

What Is Agile Marketing?

The many conveniences of the Internet have made it possible for us to get just about anything in a very short time. This brings a lot of advantages, but it also means that demand is higher and deadlines shorter.Read more

Tags: SEO & SEM By Laia Cardona, on 11 March 2022

Google Web Stories: What They Are and How to Create Them

The popularity of Instagram stories has led Google to create its own version: Google Web Stories. Considering that a high percentage of users mostly watch stories on social networks, it is worth including them in content strategies to increase web tr...Read more

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