Affiliate marketing is a reward-based process in which brands (sometimes called creators) pay out a commission to an affiliate, a business or individual for promoting their products. This could be simply sending traffic to the brand’s site or generat... Read more
Content syndication is a fascinating practice within a content marketing strategy. Surprisingly, not many people leverage it—either due to lack of awareness or concerns about potential negative impacts on SEO positioning. So, what exactly is content ... Read more
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In the realm of searches, Google updates refer to modifications in Google's algorithm that affect the ranking of search results. These updates introduce new factors influencing positioning and/or render previously significant factors less important. Read more
Influencers have become one of those resources that are always a top digital marketing trend. However, and taking into account that most brands resort to them to gain visibility and credibility and generate sales, not everything works. For this very ... Read more
As we step into 2024, the marketing landscape continues to evolve at a rapid pace, shaped by technological advancements and changing consumer behaviors. This year, marketers are expected to navigate through a mix of emerging trends that promise to re... Read more
We marketers are living in a time when changes have been constant and we have had to adapt quickly and effectively to them. What we thought was going to happen has not happened, or not quite, and what we did not expected, like the great digitalizatio... Read more
Encountering a hard bounce is quite common in an email marketing strategy. But what is it, and how can hard bounce be avoided? Read more
SEO helps you to gain visibility online and increase your authority as a brand. However, it can also be a big headache, especially at the beginning as it's a strategy with medium to long term results. Be that as it may, it is something you need to un... Read more
Have you heard of the term topical authority? It often isn't as well-known as other elements involved in improving your website's search engine ranking. Nevertheless, let's take look at what this is and how you can integrate it into your content stra... Read more
