Content Marketing is one of the most successful current trends in native advertising. Companies seek to captivate their audience naturally, with messages that are not invasive, as in both the Business to Business (B2B) and Business to Customer (B2C).... Read more
Welcome e-mails are, in many cases, the onset of the relationship between a brand and its customers. A context in which, increasingly, companies try to establish more special, durable and cost effective links with users, the welcome e-mail is probabl... Read more
