By Kelly Rogan, on 23 July 2015
We all know that digital marketing mantra: "content is king". Creating quality content is critical to have a strong digital presence, but sometimes the inspiration fails and it is hard for us to find ideas for our content plan. For this not to happen to you again, today we give you five inspirational ideas for your content marketing.
- Use the FAQ to create content on your blog. Think of the 20 most frequently asked questions about your product or service and how you could answer them in a didactic way. You have ideas for 20 posts! Besides being a great source of useful content, this will help you save time in customer service: the next time you receive one of these questions, you only have to send the link.
- It Includes GIFs in your emails to show special offers. GIFs are back in fashion thanks to social networks like Tumblr or Vine. This is a simple way to communicate with pictures, easy to remember and speaking to Internet users in their own language. Do not miss this opportunity.
- Partner with influencers to create video content. The video content is one of the most attractive for users, but also one of the most difficult to produce. Therefore, a good way to create video content is associating with influencers like YouTube. A common model of collaboration is the criticisms and opinions about products, but if you need inspiration to go further, you can have a look at the new season of the American brand Wendy's. In any case, remember that a good "casting" is essential: youtubers choose to really be in touch with your audience.
- Harnesses the power of memes on Facebook. A meme is, by definition, a viral phenomenon. Is there a picture or a video circulating on the wall of all your friends? How could you use it in a humorous way for your brand? Be creative and remember that the goal here is not to sell, but to get likes.
- Do not forget hashtags. Twitter hashtags are used to classify publications and increase your visibility. Although not usually a good idea to shamelessly exploit the topics of the day, it is valuable if you can use them to talk about your brand in a humorous way and connect with your audience. Be careful not to refer to political or potentially offensive topics. If you manage to find the right combination and hashtag tweet, you can get your brand to thousands in a single publication.
- Make an entry in your blog about your mistakes and failures. Failures and errors usually teach us much more than the easy successes.Often brands and companies are determined to give an ideal image of themselves, but the fact is that everyone makes mistakes and being too perfect isn’t credible and can become tiresome. So dare to talk about your mistakes on your blog! Your readers will appreciate your honesty.
- Make an entry in your blog about your mistakes and failures. Failures and errors usually teach us much more than the easy successes.Often brands and companies are determined to give an ideal image of themselves, but the fact is that everyone makes mistakes and being too perfect isn’t credible and can become tiresome. So dare to talk about your mistakes on your blog! Your readers will appreciate your honesty.
- Organize a webinar with Google Hangouts tool. Training is one of the most valuable content that you can give to your followers. What is your company an expert in? Think about how you can express this expertise through a 30-60 minute talk using Google Hangouts tool to organize it. This way you can interact directly with attendees and answer their questions, all in real time and for free. A great opportunity to position yourself as an expert.
- Ask fans of your Facebook page what topics they would like to find on your blog. When inspiration to create new content weakens, asking the followers of your brand through social networks is a resource that never fails. So not only do you get new ideas, but your fans feel heard and valued. All are advantages!
- Reuse your tweets programming content throughout the year. Sometimes we become obsessed with publishing new content when we have a blog or website full of articles that have not received the attention they deserve. So we suggest that you take a good look at your files and think what content deserves to be republished and when is the best time to do so. Then schedule your tweets with any type of tool like Hootsuite and let your content be distributed on its own.
