Customer retention is an important marketing strategy for just about every brand. It's well known that the cost of retaining existing customers is far less than obtaining new ones. That cost continues to rise with increasing advertising prices and cu... Read more
Starting a blog for your business is a relatively easy process but should follow some important first steps. You might be asking yourself, “Are blogs still relevant for inbound marketing in 2021?” The answer is a resounding yes. Even in the age of vi... Read more
Marketing to anyone and everyone just isn’t effective, let alone efficient. Products or services that appeal to a 43 year old mother of three probably won’t appeal to a 19 year old male student. Then again maybe they do! Read more
If your brand does business in more than one language you need to know about hreflang tags and how they impact SEO. We’ll break down what hreflang tags are, why they’re important for SEO and how to use them in your marketing strategy. Read more
Any successful SEO campaign begins with researching and selecting the right keywords. And a number of important factors need to be considered and explored before integrating keywords. Get it wrong, because of competition or bad keyword targeting for ... Read more
In the past few years chatbots have become immensely popular. In fact, statistics indicate that by the end of last year 80% of companies were using chatbots and 50% were planning to invest more in chatbots moving forward. This automated method of cus... Read more
Inbound marketing has become the go to sales process for many brands online. Traditional sales models are eschewed for a less-intrusive process where leads are guided rather than prodded. Most people these days research products online before they bu... Read more
By Helena Alcoverro, on 6 August 2020
What are Long Tail Keywords? Essential SEO Tips
If you work in the world of SEO, especially if you’re well versed, you’ve heard about the importance of long tail keywords. To newcomers, this term can sound strange, but, you’ll get pretty familiar with it shortly. Read more
Inbound marketing is a digital marketing methodology that aims to attract users in a non-intrusive way by using the right content at the right time. Read more
The main objective of Inbound Marketing is for potential customers to travel through the three phases of the conversion funnel - TOFU, MOFU and BOFU - to become customers. Read more
