In the past few years chatbots have become immensely popular. In fact, statistics indicate that by the end of last year 80% of companies were using chatbots and 50% were planning to invest more in chatbots moving forward. This automated method of cus... Read more
Inbound marketing has become the go to sales process for many brands online. Traditional sales models are eschewed for a less-intrusive process where leads are guided rather than prodded. Most people these days research products online before they bu... Read more
By Helena Alcoverro, on 6 August 2020
What are Long Tail Keywords? Essential SEO Tips
If you work in the world of SEO, especially if you’re well versed, you’ve heard about the importance of long tail keywords. To newcomers, this term can sound strange, but, you’ll get pretty familiar with it shortly. Read more
Inbound marketing is a digital marketing methodology that aims to attract users in a non-intrusive way by using the right content at the right time. Read more
The main objective of Inbound Marketing is for potential customers to travel through the three phases of the conversion funnel - TOFU, MOFU and BOFU - to become customers. Read more
