Programmatic advertising, also known as programmatic ad buying, involves using a platform equipped with advanced technology to buy online ads in real time in different media and formats for different websites. To make this ad buying much simpler and ... Read more
Customer relationship management (CRM) is a combination of practices, strategies, and technologies used to manage and analyze customer interactions. It usually includes the analysis of data collected from a number of customer touchpoints, such as web... Read more
Viral marketing is a marketing action that is able to generate interest in a brand or product (and therefore potential sales) through messages that spread quickly from person to person. The core idea of viral marketing is that the users themselves ch... Read more
Are you familiar with the term "growth hacking"? It has become quite a buzzword over the past few years, referring to non-traditional digital marketing strategies that ensure rapid growth. Though many startups use growth hacking techniques to quickly... Read more
Online marketing has become very popular among businesses over the years, but that does not mean you should ignore offline marketing to promote your business. Read more
If you're searching for an effective marketing solution that helps build relationships with your customers, evergreen content marketing could be the answer. This strategy is increasingly popular among businesses today as it's based on creating conten... Read more
Finding your company’s market share is one of the most effective ways to understand how strong its position is in the industry and how well your marketing efforts are working. Read more
What is a newsletter? It is, without a doubt, one of the best tactics to use in digital marketing. Read more
Any brand's marketing team must know what the customer journey looks like for their users and what the different touchpoints are. But what is a touchpoint? In this article, we'll review what they are, the most popular ones, and why they are important... Read more
HubSpot Sales Hub is a must-have tool for inbound marketers. Its different modules allow you to centralize contact information and sales opportunities and organize the different aspects of your inbound marketing strategy. Read more
