Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: App Marketing & Publicidad Móvil By Enric Llonch, on 16 Feb 2021

What is Clubhouse? The Newest Social Media App

Clubhouse is a new invite-only app that’s trending at the moment and could become a promising platform for marketing. Many prominent personalities are already jumping on board—even Elon Musk, the world’s richest person, dropped in recently. It’s too ...Read more

Tags: Email Marketing, App Marketing & Publicidad Móvil By Kelly Rogan, on 20 Feb 2019

What is a landing page and how to increase conversions?

Whatever you do in your online marketing strategy, one thing is very clear: if you want to increase conversions, you need a landing page.Read more

Tags: App Marketing & Publicidad Móvil By David Tomas, on 06 Jun 2018

Mobile App Engagement

The engagement between mobile app and users does not depend just on first sight. Like in a marriage, this love needs to be maintained every day - or else, they will end up leaving you. Forgetting the importance of app engagement while planning your m...Read more

Tags: App Marketing & Publicidad Móvil By Estela Viñarás, on 04 Jun 2018

How to successfully include Twitter Audience Platform in your mobile app growth strategy

Twitter Audience Platform (TAP) is a Twitter  tool that allows advertisers to significantly amplify the reach of their Twitter Ads, as the ads are then displayed across an external network of mobile apps. All this, without ever losing sight of the ad...Read more

Tags: App Marketing & Publicidad Móvil By Laia Cardona, on 24 Feb 2017

News and trends to expect from the Mobile World Congress 2017

Heads up! We've updated our website with the Top Digital Marketing Trends and Predictions for 2020. Check it our here! This Monday the 27th of February until Friday, the 3rd of March, Barcelona will once again host the mobile industry’s most importan...Read more

Tags: App Marketing & Publicidad Móvil By Laia Cardona, on 28 Sep 2016

5 achievements that will improve your app marketing strategy

It is official: according to Gartner’s recent study, the app market has reached its maturity phase. Users interact with mobile apps on a daily basis for an entire world of different reasons, and appear to be satisfied with them. There is no doubt lef...Read more

Tags: Redes Sociales & Social Ads, App Marketing & Publicidad Móvil By Berta Campos, on 27 Sep 2016

Why you should be including Facebook in your App Marketing strategy

After a long and arduous development and design process, your app is finally on the market. Congratulations! You have come a long way, but your job is not over yet: if you want your app to succeed, you need to launch your app marketing strategy. When...Read more

Tags: App Marketing & Publicidad Móvil By Alba Fraile, on 13 Sep 2016

The 5 most disastrous app marketing mistakes

It’s official: the smartphone has completely and forever changed our consumption habits as we know them. In just a few years, smartphones have managed to become our favorite device for reading the news, communicate with each other, socialize, surf th...Read more

Tags: App Marketing & Publicidad Móvil By Alba Fraile, on 07 Sep 2016

Getting App Indexing Right!

Google App Indexing is becoming more and more necessary in order for app companies to reach their installs & user retention goals. It is also rapidly gaining visibility and protagonism in App Marketing strategies, particularly during their earliest s...Read more

Tags: App Marketing & Publicidad Móvil By Alba Fraile, on 09 Jun 2016

Your basic guide to creating an App Marketing Strategy

2016 is the year apps takeover. As Google begins to include information located inside application in their search engine results, more and more brands begin to join the movement and create their own mobile apps. For your brand to be able to benefit ...Read more