Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: App Marketing & Publicidad Móvil By Enric Llonch, on 16 February 2021

What is Clubhouse? The Newest Social Media App

Clubhouse is a new invite-only app that’s trending at the moment and could become a promising platform for marketing. Many prominent personalities are already jumping on board—even Elon Musk, the world’s richest person, dropped in recently. It’s too ... Read more

Tags: App Marketing & Publicidad Móvil By David Tomas, on 6 June 2018

Mobile App Engagement

The engagement between mobile app and users does not depend just on first sight. Like in a marriage, this love needs to be maintained every day - or else, they will end up leaving you. Forgetting the importance of app engagement while planning your m... Read more

Tags: App Marketing & Publicidad Móvil By Estela Viñarás, on 4 June 2018

How to Include Twitter Audience Platform in Your Mobile App Strategy

Twitter Audience Platform (TAP) is a Twitter tool that allows advertisers to significantly amplify the reach of their Twitter Ads, as the ads are displayed across an external network of mobile apps. All this, without ever losing sight of the advanced... Read more

Tags: App Marketing & Publicidad Móvil By Laia Cardona, on 28 September 2016

5 achievements that will improve your app marketing strategy

It is official: according to Gartner’s recent study, the app market has reached its maturity phase. Users interact with mobile apps on a daily basis for an entire world of different reasons, and appear to be satisfied with them. There is no doubt lef... Read more

Tags: App Marketing & Publicidad Móvil By Alba Fraile, on 13 September 2016

The 5 most disastrous app marketing mistakes

It’s official: the smartphone has completely and forever changed our consumption habits as we know them. In just a few years, smartphones have managed to become our favorite device for reading the news, communicate with each other, socialize, surf th... Read more

Tags: App Marketing & Publicidad Móvil By Alba Fraile, on 7 September 2016

Getting App Indexing Right!

Google App Indexing is becoming more and more necessary in order for app companies to reach their installs & user retention goals. It is also rapidly gaining visibility and protagonism in App Marketing strategies, particularly during their earlie... Read more

Tags: App Marketing & Publicidad Móvil By Alba Fraile, on 9 June 2016

Your Basic Guide to Creating an App Marketing Strategy

2016 is the year apps takeover. As Google begins to include information located inside application in their search engine results, more and more brands begin to join the movement and create their own mobile apps. For your brand to be able to benefit ... Read more

Tags: Twitter, Cyberclick, Online Marketing & Digital Marketing, Redes Sociales & Social Ads, App Marketing & Publicidad Móvil, Happiest Company By Cyberclick, on 22 April 2016

Happy World Book Day from Cyberclick: Have 6 digital marketing eBooks as our gift to you! 

Tomorrow, the 23rd of April, is the World Book Day. The whole team here at Cyberclick would like to wish you a fantastic day in advance. Walk through book parades and visit the different literary activities offered by your city. But don’t forget! Not... Read more

Tags: Inbound Marketing, Online Marketing & Digital Marketing, Social Marketing, Email Marketing, App Marketing & Publicidad Móvil, Content Marketing By Laia Cardona, on 11 November 2015

9 Ways To Make Customers Feel Safe Purchasing Online

A few years ago, many people were still reluctant to buy online, arguing that they were afraid to use their credit card online. But according to the results of the Study of Online Confidence, it seems that fear is a thing of the past: 96% of Spaniard... Read more

Tags: App Marketing & Publicidad Móvil By David Tomas, on 26 October 2015

Best time for mobile ads: While people watch TV and surf the Internet!

When planning your digital advertising strategy, you probably already know that the right time to publish is crucial. We have already spoken on occasion when to publish (or not) in social networks. Today we offer a new strategy for your mobile ad: di... Read more