Having numerical data is imperative to understanding if your marketing strategy yields is yielding beneficial results. One metric you can monitor is called call tracking. Read more
The world of marketing and advertising continually evolves and innovates. In this context, technology is a great ally of brands when it comes to offering consumers new experiences, and 3D advertising is an example of this. So much so that this form o... Read more
Thanks to data science, we have more information than ever about our potential customers. In this article, we are going to talk about a data collection technique that uses publicly available information to draw conclusions and make better decisions: ... Read more
Chatbots allow users to get answers quickly and immediately and to resolve concerns through having a human-like conversation that is simulated and processed by software equipped with artificial intelligence. They are used widely in digital marketing,... Read more
Undecided customers can make it really difficult to craft effective customer loyalty marketing strategies. You have probably encountered these types of customers on more than one occasion, and no matter how hard you tried, you could never get them to... Read more
Artificial Intelligence (AI) has taken the world of marketing by storm in recent years. AI reduces the time spent on tasks by humans, improving the productivity and efficiency of marketing teams. Read more
As your ecommerce grows, you need to consider effective ways to organize your work processes. One very efficient way to do this is to use an ERP. Read more
You may not realize it, but machine learning is present in our everyday lives, from the voice recognition capabilities of virtual assistants on our phones and other devices to the shows we watch on Netflix or the videos that are recommended to us on ... Read more
Advertising evolves at the pace of technology, and marketers must keep up with it. Many brands are already incorporating IoT (Internet of Things) in their digital strategies. Curious to know about this concept and how it will revolutionize the indust... Read more
In October 2021, Facebook changed the name of its parent company to Meta, signifying that its future lies in the metaverse. But what is the metaverse? Read more
