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Héctor Borrás

Key Account Manager Engineer en Cyberclick. Experto en desarrollo de aplicaciones web e integraciones entre sistemas con más de 10 años de experiencia. Cuenta con una licenciatura en Matemáticas, Ciclo Formativo de Grado Superior en Desarrollo de Aplicaciones Informáticas y Ciclo Formativo de Grado Superior en Desarrollo de Aplicaciones Multiplataforma.

Key Account Manager Engineer at Cyberclick. Expert in web application development and system integrations with over 10 years of experience. He holds a degree in Mathematics, a Higher Degree in Computer Application Development, and a Higher Degree in Multiplatform Application Development.

Author articles

Tags: Digital Marketing By Héctor Borrás, on 12 June 2024

What Is an API Key and How Do You Use It?

An API key is a piece of code used by programs calling an API to identify the program, developer, or project making the request. They essentially serve to track access to an API and control how it is being used. In the digital age, and particularly i... Read more

Tags: Google By Héctor Borrás, on 4 April 2024

Google's Looker Studio: What It Is and How to Use It

Google's Looker Studio, formerly known as Google Data Studio, is a very useful tool that converts data into intuitive and efficient reports that are displayed in ways that are very visual and easy to understand. Looker Studio can be especially helpfu... Read more

Tags: Artificial intelligence By Héctor Borrás, on 28 December 2023

IT and Development Trends for 2024

Development and IT trends evolve annually, making it crucial for both companies and developers to stay updated on the latest developments. This ensures better decision-making and meeting customer demands effectively. At Cyberclick, we aim to simplify... Read more

Tags: Social Media & Social Ads By Héctor Borrás, on 13 November 2023

Social Gaming Marketing: What It Is, Benefits, and Examples of Platforms

Digital marketing offers endless possibilities when it comes to attracting attention for your brand. Did you know that social gaming marketing is one of them? Social games are very popular platforms that offer a lot of possibilities for users to inte... Read more

Tags: Data Science By Héctor Borrás, on 25 September 2023

Dimensionality Reduction: A Powerful Tool for Marketing Analytics

In the world of data-driven marketing, businesses strive to connect with potential customers and maximize their return on investment (ROI). In this complex landscape of growing data science, dimensionality reduction is a powerful tool to help busines... Read more

Tags: SEO & SEM By Héctor Borrás, on 31 August 2023

Google Marketing Live: The Power of AI in Your Ad Campaigns

At Google's annual event, Google Marketing Live (GML), it was clear that AI would be the most important topic. Artificial intelligence now permeates multiple aspects of our lives and may soon be an indispensable aid to facilitate the work of marketer... Read more

Tags: SEO & SEM By Héctor Borrás, on 29 August 2023

Project Magi From Google: A Worthy Contender to ChatGPT

Google’s response to ChatGPT, the artificial intelligence-powered chatbot by OpenAI, comes from Project Magi, an ambitious search engine with advanced AI capabilities. But what exactly is Project Magi, and how does it compare to the popular ChatGPT? Read more

Tags: Online Marketing & Digital Marketing By Héctor Borrás, on 10 August 2023

Push Notifications: Best Practices and Examples

Push notifications are a valuable tool in marketing strategies when used effectively. They allow for clear and direct communication with users. But what exactly are push notifications, and how can they be optimized for great results? Read more

Tags: Online Marketing & Digital Marketing By Héctor Borrás, on 2 May 2023

ProductHunt: The Platform for New Tech Tools

Keeping up with all the technological tools that can help you execute specific tasks, either within digital marketing or any other area, is very complicated. However, there are platforms like ProductHunt that can help! Read on as we explain what this... Read more

Tags: Digital Marketing By Héctor Borrás, on 13 April 2023

What Is Bard? How Google's Artificial Intelligence Bot Works

Since the birth of ChatGPT, the number of companies jumping on the Artificial Intelligence bandwagon and incorporating this type of technology into their platforms has been increasing. Software such as Canva or HubSpot have already included it in the... Read more