The use of video games within advertising has been growing and has virtually become a type of marketing strategy. Brands realized that approaching consumers from a playful perspective works very well, so they started to invest in this. Read more
Positioning is important in the world of mobile applications, so any brand that has created one or more apps must carry out app marketing actions to ensure that theirs appear among the top results in app stores. This type of action is known as app st... Read more
Within web design there is a lot of talk about the JavaScript programming language, since it is the only one that works natively in browsers. In marketing, the design of your web pages is where javascript can play an important role because knowing it... Read more
Digital marketing trends have always gone hand in hand with technology. As the possibilities grow and user habits evolve, marketers have more and more ways to reach consumers. Read more
Having numerical data is imperative to understanding if your marketing strategy yields is yielding beneficial results. One metric you can monitor is called call tracking. Read more
The world of marketing and advertising continually evolves and innovates. In this context, technology is a great ally of brands when it comes to offering consumers new experiences, and 3D advertising is an example of this. So much so that this form o... Read more
Thanks to data science, we have more information than ever about our potential customers. In this article, we are going to talk about a data collection technique that uses publicly available information to draw conclusions and make better decisions: ... Read more
Chatbots allow users to get answers quickly and immediately and to resolve concerns through having a human-like conversation that is simulated and processed by software equipped with artificial intelligence. They are used widely in digital marketing,... Read more
Undecided customers can make it really difficult to craft effective customer loyalty marketing strategies. You have probably encountered these types of customers on more than one occasion, and no matter how hard you tried, you could never get them to... Read more
Artificial Intelligence (AI) has taken the world of marketing by storm in recent years. AI reduces the time spent on tasks by humans, improving the productivity and efficiency of marketing teams. Read more
