Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Jessica Bubenheim

International Business at Warwick Business School. Inspired by Social Entrepreneurs.

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Tags: Strategy By Jessica Bubenheim, on 21 Aug 2019

3 Ways to Start Whatsapp Marketing

Nearly one billion people worldwide use WhatsApp to send and receive text messages. In the long term, the mobile messenger service could even overtake Facebook. For this reason, the service is also becoming increasingly interesting for marketing mana...Read more

Tags: Digital Marketing By Jessica Bubenheim, on 14 Aug 2019

4 ways to use humor in your digital marketing campaigns

Whether a little joke, a nice gesture, there are many things that make us smile - or laugh. Unfortunately, many laugh too seldom, and laughter is healthy! There are so many ways and opportunities that can bring ourselves and those around us to laugh ...Read more

Tags: Cyberclick, Happiest Company By Jessica Bubenheim, on 15 May 2019

Emotional data in digital marketing

"The most startling truth is that we do not even think our way to logical solutions. We feel our way to reason. Emotions are the substrate, the base layer of neural circuitry underpinning even rational deliberation. Emotions do not hinder decisions. ...Read more

Tags: Social Marketing, Social Media & Social Ads By Jessica Bubenheim, on 08 May 2019

What are we actually doing on social media?

Social media today, have become routine use in everyday life. Whether it's checking out Whatsapp notifications in the morning, using Instagram to upload a story at noon. The average person will spend more than five years of their lives using social m...Read more

Tags: Content Marketing, Digital Marketing By Jessica Bubenheim, on 17 Apr 2019

3 approaches to influence with content marketing

Whether in everyday life or in marketing, the power to influence is in demand. But what really influences people? The content marketing method has it's influence through aligning content to a specific buyer persona. This content - whether designed fo...Read more

Tags: Digital Marketing By Jessica Bubenheim, on 10 Apr 2019

Digital marketing for successful events

Organizationally your event seems to be on the right track? You have the location, the speakers, the website is online and ready to welcome your participants? All that's left to do is to invite attendees and get as much participation as possible. Her...Read more

Tags: Video Marketing By Jessica Bubenheim, on 13 Feb 2019

How to engage audiences with vision video marketing

Today, the fundamental value of video marketing goes further than providing a specific solution to a specific problem. Today we see video marketing as a form of digital story telling of our visions and address wider problems that are understood by wi...Read more

Tags: Digital Marketing By Jessica Bubenheim, on 12 Dec 2018

What is Digital Storytelling?

Content is king, they say.  While that may be true, "content" is a technical term - soulless. What’s missing in today’s “digital content” is storytelling. Content on it’s own could mean a foto, a text, or even just a combination of words. Words alone...Read more

Tags: Email Marketing By Jessica Bubenheim, on 29 Nov 2018

What is email retargeting?

Email marketing is an incredibly powerful tool, but often it is not used to its full extent.Many companies do not see the need to innovate beyond imitating the good ideas from competitors, or simply those responsible are so engrossed in the day-to-da...Read more

Tags: Redes Sociales & Social Ads By Jessica Bubenheim, on 21 Nov 2018

5 Practices To Increase Conversion Rates On Social Media

Social media marketing has been around for quite a while, but not all companies know the best practices to take advantage of its full potential. How do we get from social media engagement to improved sales results? It involves knowing how to design a...Read more