Having children is no longer a social obligation today but a personal decision that everyone can take. The term DINKY stands for Double Income No Kids Yet and includes the target market segment of people who are married or who live as a pair in a 2-p... Read more
Core to each viral technique is giving each user a clear incentive to share your marketing content quickly. We’re exploring how each technique has proven to be a fun way to for users to spread content virally. These proven viral marketing campaigns i... Read more
Digital marketing strategies are dependent on the business model you follow. The first thing you need to do before you start implementing digital marketing campaigns is gain clarity in your customer segment. Whether you are targeting consumers or bus... Read more
This article aims to highlight the early traction of slack. Slack joined the unicorn club just two years after their initial product launch. With roots as an internal corporate communication tool slack has blossomed into a cloud-based tool for teams ... Read more
In 2008 we were first presented with cryptocurrency Bitcoin. Over the years, what’s really gotten attention globally, is the unique technology behind it, Blockchain. The potential of Blockchain has become an important conversation topic in the tech c... Read more
The term ‘Design thinking’ can be coined a clever marketing buzzword. The concept is not particularly new- but it’s certainly hot, and definitely great clickbait. Today I’d like demonstrate how the concept of ‘design thinking’ relates to marketing at... Read more
We’re on the pursuit of happiness. Since the beginning of time, all that mankind really longs for is to chase their dreams and find happiness along the way. At Cyberclick, we’ve seen that these aspirations are not only possible in personal lives, ins... Read more
Facebook recently confirmed a new feature; a news subscription tool for news publications on Instant Articles platform. The Instant Articles platform has been on the rise since April 2016, when it was first launched for widespread use of all marketer... Read more
Marketers on top of their game have learned to thrive in the age of VUCA. The age of volatility, uncertainty, complexity, and ambiguity prompts an increasingly competitive environment. Read more
