Geomarketing is a specialized form of marketing that harnesses geographic and customer movement data to deepen understanding and craft more impactful strategies. Read more
The sales pitch is the script that sales representatives have and use to engage with potential customers and close deals. This speech is crucial in a sales strategy, as it can influence whether a customer says yes, considers the offer, or outright de... Read more
The brand you design as part of your overall marketing plan has the power to make or break your business. It is the public face of your business, and the identity you create has a direct impact on your reputation. Without a clear and unified brand st... Read more
It has long been known that marketing is not always rational, or at least that rational arguments must coexist with emotional factors. Aristotle said it millennia ago: pathos is one of the keys to convincing the public. If you are going to communicat... Read more
Having a presence on social networks allows brands to interact with their followers in a much closer way. However, despite the many advantages, a lot of companies don't properly manage their social networks because they do not have a content marketin... Read more
Banners are to digital advertising what billboards are to outdoor advertising: a basic and ubiquitous format, which can both saturate and achieve great results. Let's take a look at what exactly a banner is and what types there are in digital adverti... Read more
Year after year, email marketing continues to be one of the most powerful tools in the digital marketer's arsenal. It is ideal for communicating with customers directly, it comes at a low cost, and has a spectacular ROI. Read more
