The digital marketing era is rising and businesses are in the midst of the most competitive state of consumerism. Businesses and brands are battling each other for consumer loyalty, and with the increase in technology and easily accessible informatio... Read more
Marketing Blog
Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
Are you using email marketing to promote your brand? Sometimes we do not give this tool the importance it deserves when the truth is that if well implemented, your email marketing program can be a real secret weapon to win over your audience. Here we... Read more
9 Ways To Make Customers Feel Safe Purchasing Online
A few years ago, many people were still reluctant to buy online, arguing that they were afraid to use their credit card online. But according to the results of the Study of Online Confidence, it seems that fear is a thing of the past: 96% of Spaniard... Read more
How brands get you to pull out your wallet
Surely it has happened to you more than once: you were quietly browsing the Internet and suddenly you find an ecommerce pulling out your credit card. The thing is that companies are very clever when it comes to using online marketing to convince you ... Read more
In early 2015, Adobe conducted a study of nearly 1,000 U.S. and Canadian digital marketing professionals, from industries as diverse as finance, entertainment and retail. The conclusion? The new era of digital marketing is here. So I want to share wi... Read more
Retargeting, one of the key techniques in the content marketing strategy with greater power and efficiency, continues unstoppable in the European market, as evidenced by the latest study by Adroll retargeting platform. This strategy, based on the mem... Read more
Many have returned from vacation and we are reinstating daily life and work. At first it is a bit strange and we need a few days to adapt, but the upside is that we come back fresh, active and more energetic. New creative ideas are in our heads and w... Read more
Welcome e-mails are, in many cases, the onset of the relationship between a brand and its customers. A context in which, increasingly, companies try to establish more special, durable and cost effective links with users, the welcome e-mail is probabl... Read more