June 11th I attended the third edition of Inbound Marketing Made in Madrid in the central location of Cines Callao, to know a little more what are the latest trends to structure and streamline the marketing funnel. I was pleasantly surprised that the... Read more
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Content Marketing is one of the most successful current trends in native advertising. Companies seek to captivate their audience naturally, with messages that are not invasive, as in both the Business to Business (B2B) and Business to Customer (B2C).... Read more
Welcome e-mails are, in many cases, the onset of the relationship between a brand and its customers. A context in which, increasingly, companies try to establish more special, durable and cost effective links with users, the welcome e-mail is probabl... Read more
