Marketing strategies don’t end when you convert new customers. In fact, conversion is just a starter step in the life cycle of satisfied, paying customers. It’s in keeping those customers where businesses can truly generate lasting success. Furthermo... Read more
A briefing is an essential tool in the day-to-day work of marketing and advertising professionals. Working without a briefing or with a low-quality briefing is a recipe for disaster. But what exactly does this document consist of? Read more
Standing out and getting noticed isn’t easy in today’s crowded marketplaces. Niche marketing can and does change that for some brands. By finding ways to differentiate and communicate with niche audiences you too can attract new customers and build a... Read more
Drip campaigns are a style of lead nurturing used in Direct Marketing that helps sort the flow of messages to users following a series of pre-designed "paths" according to their behavior. Read more
