Numerical blog: the latest insights to digital marketing and online advertising.
Lead scoring is not a one-size-fits-all system: Each company has its own uniquely designed scoring strategy that fits to their particular objectives and targets. But even with the inherent individual nature of predictive lead scoring, it is beneficia...Read more
Lead nurturing is a key aspect of any inbound marketing strategy. Think of it in a skydiving scenario: The lead is the person who will be jumping out of the plane for their first time, while the nurturer (the marketing and sales teams) is the one who...Read more
Lead generation plays an important role in the success of any business, as this is the initial step in the sales funnel. With so many different options, lead generating can seem overwhelming and complicated. But it doesn’t have to be.Read more
