By Laia Cardona, on 11 September 2015
If you are looking to connect with a young and hip audience, Instagram is probably one of your best bets. This photo network can help you improve your branding, become viral and go far with your brand. So today we give you these 6 tips to increase your followers on Instagram and to grow your own brand.
Add photos (and videos) of quality. Instagram is based on images, so it is crucial that each is maintained to the fullest. In addition to using filters and other tools to improve the finish, you should always keep in mind what the purpose of each content is: to inspire, educate or entertain. It includes a logo or mark on each image to enhance branding, and remember that the description is also very important. Do not forget to include hashtags!
Watch your profile. The profile is the first impression that followers take from your brand and determines their decision to follow you or not, so you must take care to the maximum. Be sure to use keywords for your brand, but with a natural flow. If the style of your products gives rise to it, remember that you can use icons. And finally, do not forget to include the link to your website and other means of contact.
Plan your content taking into account the images that work best on Instagram. Although each brand is unique, some types of photographs succeed in this network: the images "behind the scenes", the food and travel and featuring celebrities or animals.
Post images in the key hours of the days. When do you plan weekly or monthly content, you should know that some days and hours work better than others, because in these times there is an increased user traffic. To use it, post photos and videos on Sundays at 17:00 and on Tuesdays and Thursdays in the following slots: from 8:00 to 9:00, at noon and from 17:00 to 18:00. If you want to launch a contest or communicate an important novelty to your followers at this time you have maximum exposure.
Interact. Social networking is not only a platform to deliver your message, but a place to talk and interact with your audience. Use the likes and comments, follow them to follow you and takes this opportunity to know them best.
Include competitions in your Instagram strategy. The competitions are a fun way to reward your fans while you make your brand go viral. When defining your own, seek originality and think about the level of involvement that you will ask from your followers: from a simple "like" to post a great photo on your account. A greater effort jackpot!