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Héctor Borrás

Key Account Manager Engineer en Cyberclick. Experto en desarrollo de aplicaciones web e integraciones entre sistemas con más de 10 años de experiencia. Cuenta con una licenciatura en Matemáticas, Ciclo Formativo de Grado Superior en Desarrollo de Aplicaciones Informáticas y Ciclo Formativo de Grado Superior en Desarrollo de Aplicaciones Multiplataforma.

Key Account Manager Engineer at Cyberclick. Expert in web application development and system integrations with over 10 years of experience. He holds a degree in Mathematics, a Higher Degree in Computer Application Development, and a Higher Degree in Multiplatform Application Development.

Author articles

Tags: Data Science By Héctor Borrás, on 23 December 2021

An Introduction to Deep Learning: How It Helps Your Marketing Strategy

There are many ways to implement a successful marketing strategy, and deep learning is one of them! Read more

Tags: Email Marketing By Héctor Borrás, on 23 November 2021

What’s BIMI and Why Is It Important?

BIMI is a term that most marketing leaders have probably encountered at one point or another. It stands for Brand Indicators for Message Identification, an emerging standard that makes it easier to get your logo displayed next to your message in a cu... Read more

Tags: Data Science By Héctor Borrás, on 12 October 2021

Tracking URL: What It Is and How It Works

A tracking URL in digital marketing is a standard link that has parameters attached to it for the purpose of tracking and analytics. These parameters enable URL traffic to be properly analyzed so that campaigns can be adjusted in order to encourage e... Read more

Tags: Social Media & Social Ads By Héctor Borrás, on 5 August 2021

Twitch Statistics and Trends in 2021

The streaming platform, Twitch, has grown into an interesting place to launch marketing campaigns thanks to its more than 17.5 million active daily users. Marketing on Twitch can be a great opportunity for brands that want to be visible on a platform... Read more

Tags: Online Marketing & Digital Marketing By Héctor Borrás, on 22 June 2021

Go Viral by Using Humor in Your Marketing Strategy

When planning your marketing strategy, there is a very powerful tool that you may not be taking into account, and that is none other than humor! Whatever your brand is, provoking emotions in your audience works wonders. Everyone loves to laugh and pe... Read more

Tags: SEO & SEM By Héctor Borrás, on 18 May 2021

What Is Bounce Rate? How to Interpret and Reduce It

Bounce rate is a metric that every marketing team wants to reduce. As marketers, we want users to engage with our content and websites whether by clicking through, filling out a form, or making a purchase. These user activities signal that our digita... Read more

Tags: Google By Héctor Borrás, on 5 May 2021

Core Web Vitals: How to Prep for the Coming Updates

Google’s first major update of 2021 is coming and can have a big influence on your page ranking signals. The way websites, SEO and SEM strategies, and content are structured all depend on the core web vitals that Google deems important. Considering h... Read more

Tags: Online Marketing & Digital Marketing By Héctor Borrás, on 30 May 2017

15 Signs That Something Is Wrong With Your Digital Marketing

Everybody makes mistakes… but in terms of your brand’s digital marketing, these mistakes can cost you dearly. The most important thing is not to be perfect, but rather to be able to identify when you’ve gone wrong and get back on the right track befo... Read more