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Tanit de Pouplana

Content & Marketing Strategist en Cyberclick. Apasionada por la comunicación, la generación de contenidos y el mundo audiovisual. Graduada en Periodismo por la Universidad Autónoma de Barcelona.

Content & Marketing Strategist at Cyberclick. Passionate about communication and content creation. Tanit holds a degree in Journalism from the Autonomous University of Barcelona.

Author articles

Tags: Digital Marketing By Tanit de Pouplana, on 2 April 2025

Event Marketing: A Guide to Strategies, Types, and Tips

Event marketing is an experiential marketing strategy. It refers to the organization of events to promote products, services, or a brand. The goal of this type of marketing is to help brands interact with customers in a more direct way and to encoura... Read more

Tags: Digital Marketing By Tanit de Pouplana, on 20 March 2025

Brand Collaboration: How Partnerships Are Shaping the Future of Marketing

In today’s hyper-connected world, consumers want authenticity, creativity, and innovation from the brands they love. Traditional marketing methods still have their place, but the real game-changer for many companies lies in the power of brand collabo... Read more

Tags: Digital Marketing By Tanit de Pouplana, on 12 March 2025

Understanding the BANI Environment and How to Adapt Effectively

In the marketing, business, economics, and social studies, it is common to analyze the current context we find ourselves in and give it a specific name based on its characteristics. This helps us better understand the reality surrounding us and allow... Read more

Tags: Digital Marketing By Tanit de Pouplana, on 18 February 2025

How to Boost Business with an Effective Brand Awareness Campaign

At Cyberclick, we believe that building a strong, purposeful brand identity is the foundation of business success. In today’s fast-paced digital world, an effective brand awareness campaign is key for standing out, connecting with your audience, and ... Read more

Tags: Digital Marketing, Online Sales By Tanit de Pouplana, on 29 August 2024

How Do You Calculate Profit Margin and What Types Are There?

The profit margin is a metric that indicates a company's ability to generate profit through its products or services. This metric allows you to understand the profitability of a product or service and is a crucial indicator to determine whether a mar... Read more

Tags: Ecommerce By Tanit de Pouplana, on 29 May 2024

Shopify Partners: Understanding How It Works and Its Offerings

Shopify Partners is a completely free program for businesses, startups, freelancers, and entrepreneurs who use the Shopify platform and want to generate extra income by contributing their knowledge and skills to the tool or by recommending Shopify to... Read more

Tags: Digital Marketing By Tanit de Pouplana, on 14 May 2024

7 Tips on How to Use Google Gemini

Google Gemini is an AI-powered tool that serves as an alternative conversational system to ChatGPT. This means that interaction with Google Gemini (formerly called Bard) occurs through messages. But, how can you get the most out of this tool and how ... Read more

Tags: SEO & SEM, Digital Marketing By Tanit de Pouplana, on 24 April 2024

Interactive Voice Response: Revolutionizing Customer Service Dynamics

Interactive Voice Response (IVR) is a technology that assists users and customers over the phone. Read more

Tags: Social Media & Social Ads By Tanit de Pouplana, on 17 April 2024

TikTok Ads: How to Generate Leads

Creating a lead generation campaign using TikTok ads can be a powerful way to use social ads to gather contact information from potential customers directly on the platform. Similar to other platforms such as Meta Ads, TikTok Ads also offers lead gen... Read more

By Tanit de Pouplana, on 21 March 2024

Interactive Newsletters: Tips, Tools, and Creation Strategies

The newsletter is a key element within an email marketing strategy, as it allows you to convey a message to many people quickly and relatively easily. Read more