Types of Online Advertising

9 of the Most Popular Types of Online Advertising

June 2023

As the internet evolves, so do online advertising options. Today, there are many different types of advertising that you can integrate into a digital marketing strategy. As the landscape of digital advertising changes, it is important to stay up to date on the latest trends, techniques, and strategies. These different online advertising options can be combined to form a 360° campaign, or they can be used individually. 


To learn more about the different types of online advertising and the different advertising campaign formats you can use, keep reading!


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Types of Online Advertising


Types of Online Advertising


1. SEM (Search Engine Marketing) & SEA (Search Engine Advertising)

SEM is a broad term encompassing all the strategies used to improve visibility in search engines. This includes SEA, or paid advertising, which appears at the top of search engine results pages (SERPs). By creating an ad with a compelling title, description, and straightforward call to action, you can effectively capture the attention of your target audience. Your ad will be displayed based on the quality of your website and the established CPC (Cost Per Click). SEM is an excellent option if you are looking for a way to reach a large audience of potential customers quickly and easily.  


2. Native Advertising

 This term is associated with a less conventional type of online advertising designed to blend in with the surrounding content. It uses a strategy that shies away from banner ads or sponsored content to gain users' trust by offering solutions to their problems or interesting content. This means that the ad looks and feels like the other content on the page, so users are less likely to ignore it. For instance, you can create a blog where you talk about topics related to your sector and include something useful for your users rather than just focus on advertising. The benefits of native advertising include increasing engagement, better click-through rates, improving brand image, and creating more conversations. The best thing about native advertising is that it is not intrusive; therefore, it's more highly valued by the general public and people who use ad blockers.



3. Display Advertising

This format involves placing graphic ads on websites, social media platforms, and other online properties. They are aptly named 'display ads' because they are prominently placed within specific sections of websites, such as blogs. These ads can be obtained through direct purchases or platforms like Google Adwords. The cost is typically calculated based on CPC (Cost Per Click) or CPM (Cost Per Thousand Impressions), allowing you the option to choose the most suitable pricing model for your campaigns. 


4. Mobile Advertising

Mobile advertising is crucial in any effective marketing strategy considering the ubiquity of smartphones and tablets. To maximize the impact of your advertising campaigns, adapt them to mobile platforms or utilize a responsive design that ensures optimal viewing across all screens. In today’s digital landscape, investing in mobile platforms expands your reach, improves user interaction, and increases your website’s SEO through Google’s Mobile First algorithm. Embracing mobile advertising unlocks many benefits for your business.


5. Social Media Advertising

Social media is an integral part of our everyday lives. Creating ad campaigns on these platforms is essential for generating brand awareness and acquiring potential new customers. Social networks offer extensive segmentation possibilities, making them ideal for targeting specific audiences with new products and services. Whether your goal is to drive conversations or to implement a branding strategy, social media advertising is a great choice.



6. Video Marketing

Video content is a highly engaging and entertaining medium that can be used to reach your target audience. You can partner with YouTubers who feature and discuss your product or service. You can also create original video content to help you improve your SEO ranking and drive traffic to your website. By sharing your videos on social media, you can increase your chances of going viral. With an estimated 89% of internet users watching video-based content online, video is a powerful tool you can’t ignore. 


7. Retargeting and Remarketing

Remarketing and retargeting are similar and practical strategies to stay top-of-mind with potential customers and encourage them to return to your website or make a purchase. You can show ads to people who have already visited your website or interacted with your brand in some way. These ads effectively boost sales and strengthen brand awareness, establishing a solid presence within the consumer’s purchasing journey. These ads are also relatively inexpensive, as businesses only pay when someone clicks on their ad. You can leverage search engine advertising management tools such as Google Adwords. 


8. Email Marketing

Email marketing is a tried-and-true method of reaching your target audience and generating leads. It is also a cost-effective way to advertise, as you only pay when someone opens your email. With the right tools and strategy, you can see a high return on investment from your email marketing campaigns. 



9. Digital Signage

This is a more modern and interactive outdoor form of advertising than traditional billboards or posters. It uses digital displays to show a variety of content, such as videos, images, and text on billboards, MUPIs, window displays, bus stops, or various stands. Digital signage is effective because it can grab the attention of potential customers during the most mundane parts of their day. Statistics show that the average person is exposed to digital signage 100 per day and this is expected to increase to 125 times per day by 2025. 


What Are the Benefits of Online Advertising?

The Internet is a crucial part of launching an advertising campaign because more and more people spend an increasing amount of time online. Every brand wants a presence in the digital world, but what are the advantages of online advertising?


Targeted Reach

Online advertising allows you to target your audience more accurately. The ability to reach consumers based on their demographics, interests, and even past online behavior means your ads are more likely to be seen by people interested in what you offer, which can lead to a higher impact. 


Measurable Results 

Online advertising is highly measurable. You can track how many people see your ads, how many people click on them, and even how many people make a purchase after seeing your ad. Campaigns can be easily measured thanks to today's tools. This data and level of insight is simply impossible with traditional advertising methods. 



Online advertising can be implemented quickly and easily. You can create and launch an ad in minutes, making it an excellent option for businesses that need to react rapidly to market changes or customer behavior. 



Online advertising is highly flexible. You can use formats like text, images, videos, or interactive content to target your ads to specific locations, times of day, and even devices. This level of flexibility gives you the power to create ads tailored to your specific needs and goals. All this can be implemented from anywhere in the world. All you need is a computer and the Internet.



Online advertising is much more affordable compared to traditional advertising. You can set your budget for when someone sees or clicks on your ad. This makes it a great option for businesses with limited advertising budgets. 


Interaction with Users

Online advertising allows you to interact with users in a way that traditional methods cannot. Brands can respond to comments and questions, and can even use social media to build relationships with potential customers. These relationships can lead to brand loyalty and improved brand awareness. Although this can require more attention from the company, there are many advantages such as understanding users' interests, concerns, opinions, etc.


How to Advertise Online

When it comes to advertising your company online, careful planning is essential. You need to decide which advertising formats you will use and which ones you will not use. You also need to assign a percentage of your budget to each format. 

The ideal scenario is integrating various advertising avenues to increase reach and improve results. For example, you might use search engine marketing (SEM) to reach people actively looking for your products or services and social media advertising to reach people interested in your industry or niche. 
Another important point to consider is measuring the results of each strategy. This will help you determine which formats work well and which need adjustment. For example, let's say that you are getting a lot of clicks on your SEM ads but only a few conversations. In this case, you might need to adjust your landing pages or offer a more compelling incentive. 
If you need to figure out how to create an effective online advertising campaign, you can always hire an experienced advertising agency to help you develop a strategy that is tailored to your specific needs and goals. 

Are you ready to start advertising your company online? 

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Ester Solsona

Ester Solsona

Digital Marketing Stategist at Cyberclick. She holds a degree in Tourism and then specialized in marketing, she has a lot of experience in the travel vertical. With more than 5 years of experience in the digital marketing sector, both managing local and international projects.