Funnel Advertising is an innovative method which flips the conversion funnel on its head. Cyberclick’s Funnel Advertising strategy was developed with the goal of optimizing a client’s budget in order to get results from the very beginning.
The creation of the Buyer Persona (or a semi-fictitious profile of the ideal client) is necessary in order to carry out successful digital marketing campaigns.
TOFU, or Top of the Funnel, is the first stage of the conversion funnel where the user discovers they have a need.
MOFU, or “Middle of the Funnel” is the second stage of the conversion funnel and is where the consumer peruses through multiple options which could ultimately transform a “visit” into a “lead”.
BOFU, or “Bottom of the Funnel”, is the third and final stage of the conversion funnel where the user is highly interested in your brand, product or service.
Segmenting the target market by channel is one of the strategies used in order to have a truly successful marketing campaign.
