Central Lechera Asturiana and Cyberclick decided to carry out a multichannel strategy with two goals: to increase the number of visits to the website and attract new members to the Central Lechera Austriana Club. Related to the first goal, it was also sought to increase the time spent by users navigating the website, and boost the brand’s exposure to consumers via the generation of high quality content of interest.
It is Cyberclick who has taken on the responsibility of carrying out this strategy, through an array of advertising and digital marketing actions.
The website received over 80000 to date and counting, through the created articles, click a click ratio of around 0,25%. Moreover, the consumers’ behaviour on the website were extremely positive, with great response to website navigation to other articles or sections, and a low bounce rate. As for the emailing, the opening rate was 15% and the click ratio reached 16%. The membership registration, once on the landing page, was over 30%. This allowed for a very profitable and competitive cost per lead.
In the case of Facebook, an average CTR of 1,25% was achieved, and a membership registration rate over 10%. This means that more than 10% of users who were directed to the landing page registered as members of the Central Lechera Asturiana Club.
Over 80000 to date and counting click a click ratio of around 0,25%.
We sought to increase retention time in the site's articles and improve internal navigation.
More than 10% of users who were directed to the landing page registered as members of the Central Lechera Asturiana Club.
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