By Laia Cardona, on 2 September 2015
Increase the number of leads.
Reach the relevant audience.
Increase revenue from existing customers.
Reduce the cost of purchasing leads.
Demonstrate the profitability (ROI) of marketing activities.
Generating leads and customers is the main interest of small companies.
Large organizations need to show greater loyalty of existing customers and increase revenue trend.
The need to demonstrate the ROI of the shares is higher in larger business.
Creating content for the corporate blog.
Increase traffic of the web in a natural and organic way (SEO)
The distribution and extension of the contents through social networks, other websites or blogs, to achieve greater visibility.