You may have already heard about Breeze, HubSpot’s AI that works across the entire platform to help with different tasks. When teams use it the right way, it can make a big difference in productivity and day-to-day performance inside HubSpot.
Breeze is built around three different AI tools, each designed to handle a specific type of work:
- Breeze Assistant: a personal assistant that helps you while you work inside any HubSpot product, supporting you with everyday tasks.
- Breeze Agents: AI designed to automate workflows inside the platform, both planning them and carrying them out.
- Breeze Intelligence: helps enrich the data inside your CRM for both contacts and companies, among other things.
In this article, we’ll take a closer look at all the features of Breeze in HubSpot so that you can see how this AI can support your team when you’re working in the platform.
How Breeze Intelligence Works: HubSpot’s AI for Data Enrichment
What Is Breeze Intelligence?
Breeze Intelligence is the version of Breeze AI designed specifically to improve and expand the data within your HubSpot CRM. With it, you can automatically and regularly upgrade the quality of the company and customer data stored in your database.
This helps your CRM stay more complete, accurate, and useful for sales and marketing teams. Breeze Intelligence is able to do this because it draws from a massive database with information on more than 200 million companies and buyers.
But that’s not all.
Breeze Intelligence can also help increase the conversion rate of your forms. It does this by generating automated forms that fill in information instantly whenever possible. Since users don’t have to type as much, more people tend to complete the form.
Another important capability is its ability to detect buying intent from visitors on your website. This allows you to identify which potential customers are showing real interest and may be closer to converting.
A Breakdown of Breeze Intelligence's Main Features
Now that you have a better idea of what Breeze Intelligence is, let’s break down its main capabilities in more detail. These features can save time for you and your team and give you better data to work with every day.
The tool focuses on three main areas:
- Data enrichment
- Buying intent discovery
- Form simplification
Each one plays an important role in improving how your marketing and sales teams operate.
Data Enrichment
Data enrichment is the core feature of Breeze Intelligence. It allows you to automatically fill in missing information in your CRM and update records that may have become outdated.
Instead of asking your team to manually research and complete every field, the AI can handle a large portion of the work. For example, Breeze Intelligence can provide business phone numbers for companies, although it does not add personal contact phone numbers.
In total, the system can complete up to 40 different attributes for company or contact records, including information such as:
- Industry
- Company size
- Annual revenue
- A contact’s job role
- Social media profile links
Having access to richer data also makes it easier to personalize your marketing communications. When your team knows more about the recipient, emails can be tailored more effectively, making them more relevant and increasing the chances of getting a response.
Another benefit is automatic lead scoring based on specific data points. When new leads enter your CRM, the system can evaluate them and assign a score. Leads with higher scores can be flagged so that your sales team knows when to prioritize follow-ups.
Buying Intent Discovery
This feature is especially valuable because it helps you identify anonymous visitors who browse your website without filling out a form.
Right now, there may be companies actively exploring your products or services on your website. They could be reading multiple pages or checking out specific offerings, but you have no way to contact them because they haven’t shared their email or phone number with you.
With Breeze Intelligence, HubSpot can identify the companies behind those anonymous visits by using reverse IP data. In some cases, it can even show which products or services those visitors appear to be interested in.
This information gives your sales and marketing teams better insight into who might already be researching your solutions.
Form Simplification
Forms always involve a trade-off.
If a form is too long, many potential customers won’t bother filling it out, which means you lose opportunities. On the other hand, if the form is too short, your team might not collect enough information to properly qualify the lead.
Breeze Intelligence removes much of this problem.
When a lead enters their business email address into a form, the system can automatically fill in other fields if the company already exists in the Breeze Intelligence database. This creates a dynamic form experience where only the missing information is shown.
As a result:
- Visitors complete shorter and faster forms
- Your team still receives valuable lead data
- Conversion rates often improve
Even in the worst case scenario, leads only need to fill in a few extra fields, while your team still gets the information it needs to work effectively.
How to Start Using Breeze Intelligence in HubSpot
Unlike Breeze Assistant, which is free for all HubSpot customers, Breeze Intelligence is available as a paid add-on for companies that already use at least one HubSpot paid product.
The tool works with a credit system. Credits can be purchased in bundles of 1,000 credits that reset on a monthly basis. Each time you use one of the AI features, credits are consumed based on the action performed.
You can find detailed information about pricing and data usage on the Breeze Intelligence purchase page and in the “Hubspot Credit” section under Accounts & Billing.
Final Thoughts
Tools like HubSpot’s Breeze Intelligence are becoming increasingly essential for teams that want to work smarter, not harder. By enriching CRM data, uncovering buyer intent, and simplifying form experiences, both marketing and sales teams can focus on the leads that matter most. This results in a more efficient workflow, better personalization, and stronger conversion opportunities.
As AI continues to shape marketing operations, solutions like Breeze Intelligence will likely play an increasingly central role in how companies manage and grow their customer relationships.
Oier Gil
Inbound Marketing Strategist at Cyberclick. He leads inbound marketing strategies for Cyberclick's clients, with experience in CRM management and HubSpot. Oier is passionate about marketing, creativity and audiovisual content and he holds a degree in Fine Arts with a master's degree in Digital Arts.
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