Segmentation by channel within the Funnel Advertising Methodology is essential in order to impact the the Buyer Persona with the right type of communication and content
The final objective of a good advertising campaign within the Funnel Advertising Methodology is the ability to impact the target audience in the most profitable way possible. In order to attain this, we must keep in mind all of the different ways digital platforms make segmentation available to us. But keeping this concept in mind, we are able to profit from and optimize the investment, thus helping us reach our pre-established marketing goals.
Through the information provided above, the role of segmentation within the Funnel Advertising Methodology has been clearly and well-defined. Cyberclick created this methodology (and actively implements it) based both on the user’s journey within the conversion funnel and on the best promotional ‘actions’ to carry out in each stage. As always, our goal is to quantitatively and qualitatively optimize our investments and get the best results per conversion.