The MOFU stage, or middle of the conversion funnel, is the stage where users already know their needs. Here, you should provide quality information which helps to publicize that your product or service is the best option.
In the MOFU stage of the Funnel Advertising Methodology, the consumer already knows what types of products or services will satisfy their needs and has begun to browse through the available options. Our goal is to be among these options and, therefore, we should successfully communicate the company’s ‘value’ in terms of brand, product or service.
The procedures best suited for this stage are: