The Complete Guide to SEM and Google Ads
(Free Ebook)

Search Engine Marketing is a powerful tool in your marketing arsenal. In this ebook, we're explaining everything you need to know about how to get the most out of this marketing strategy.

Updated for 2021

SEM Hard Cover


Everything You Need to Know to Start Your SEM Campaign

In this ebook we’re deep diving into how search engine marketing (SEM) works, primarily focusing on Google's advertising platform, Google Ads. We cover everything you need to know, including how SEM works, how bidding works, how to use keywords and do keyword research, how to set up a Google Ads campaign step by step, the most important metrics to monitor during a SEM campaign, and more.

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What You'll Find in This Ebook:

We have organized this ebook into 5 main sections, including:
  • A Quick Introduction to SEM
  • Understanding How SEM Works
  • Fundamentals of a Google Ads Strategy
  • How to Set Up a Google Ads Campaign
  • Google Ads Metrics to Track

Download the free ebook today to become an SEM expert and reach new heights with your Google Ads campaigns!


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