Download our free ebook to discover the top trends in digital marketing in 2021.
We are living in a reality that no one expected and it has already created a new digital paradigm. The hyper digitalization expected in a few years time has arrived suddenly. Teleworking and all the technologies associated with it have increased dramatically, internet traffic has increased, digital shopping has reached historic records during Single Day in China or Black Friday worldwide. The digital marketing trends for 2021 are directly influenced by these factors.
This ebook will review major trends in the marketing industry and examine upcoming innovations, including live streaming, digital events or live broadcasts on social networks, the consolidation of the Stories format on all major social platforms, and the growing rivalry between Instagram and TikTok. We'll also examine the definitive elimination of cookies and the reinvention of the advertising sector will make it possible to correctly measure advertising campaigns. It will also look at how Google Analytics 4 will transform web analytics by putting the user at the center of the strategy and putting more focus on data related to the customer lifecycle. We will also cover the rise of new content, including the fragmentation of the OTT services market, and the newest digital marketing sector: Esports. These are just some of the digital marketing trends that we will cover in this ebook.
In 2021, we wanted to expand the sections we usually cover in order to give you a more complete picture of what is likely to happen in the coming months.
You will be able to consult the 2021 trends on:
Native Advertising and Branded Content
Web Design and User Experience (UX)
Digital OOH Advertising
New Channels and Formats (Esports and Advergaming)
Download it and stay up to date with the 180 digital marketing trends for 2021.