As social networks go on creating advertising solutions, us marketers face a dilemma which becomes increasingly more complicated: on the one hand we do not want to miss out on any chances to reach our target audience, but on the other we have to optimize our advertising budget to the best of our ability. As such, here is a small helping hand in deciding between Twitter Ads and Facebook Ads, explaining the advantages of each advertising platform.
This is no fierce competition, however! Both advertising solutions have many benefits and can be used simultaneously, but in order to do so, you need to know exactly what each one can do.
