The BOFU stage is the lowest part of the conversion funnel. Users who are genuinely interested in your product or service are the ones who ultimately arrive here
The BOFU stage is the bottom part of the conversion funnel and is comprised of users who have already considered all of the available options on the market and remain interested in your company or brand. This can also include consumers who don’t yet have a relationship with a company but are confident in their purchase or short-term hire.
In the BOFU stage of the Funnel Advertising Methodology, you begin to make your brand known to consumers through self-promotion. At this stage of the funnel, there is a much higher chance that a consumer will decide to buy from you.
The actions best suited for this stage of the funnel are: