The BOFU stage is the lowest part of the conversion funnel. Users who are genuinely interested in your product or service are the ones who ultimately arrive here
The BOFU stage is the lowest part of the conversion funnel and is comprised of users who have already considered all of their available options within the market segment and still remain interested in a company. This could also include, however, consumers who don’t yet have a relationship with a company yet remain confident in their purchase or short-term hire.
In the BOFU stage, within the Funnel Advertising Methodology, we begin to make ourselves known to consumers through self-promotion. Due to the close proximity of the final conversion, this provides a much higher chance that a client will yield a conversion.
The procedures best suited for this stage are: